Brandwave

How popular isKraken Exchange?

In September 2026, people searched for Kraken Exchange by name about 58,500 times worldwide, a 38.2% decrease from the previous year. These searches made up 1.4% of all global crypto exchange searches, placing Kraken Exchange fourth out of five exchanges. When we asked both ChatGPT and Google AI Overviews about crypto exchanges, Kraken Exchange appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Kraken Exchange is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. BinanceShare of searches 67.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. CoinbaseShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Crypto.comShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Kraken ExchangeShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. GeminiShare of searches 0.16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top crypto exchanges in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kraken Exchange was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kraken Exchange is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coinbase1st
  2. Gemini2nd
  3. Kraken Exchange3rd
  4. Crypto.com4th
  5. Binance5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coinbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kraken Exchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gemini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crypto.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Binance2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about crypto exchanges

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which crypto exchanges compete with Kraken Exchange?

Kraken Exchange against crypto exchanges worldwide, by month

Share of searches by month for Binance, Coinbase, Kraken Exchange. The figures are in the table below the chart.

View monthly share of searches table
MonthBinanceCoinbaseCrypto.comKraken ExchangeGemini
Oct 202562.8%34.4%1.4%1.2%0.19%
Nov 202567%30%1.5%1.3%0.2%
Dec 202571.1%26.1%1.3%1.3%0.17%
Jan 202671.1%26.1%1.3%1.3%0.21%
Feb 202662.8%34.3%1.4%1.3%0.23%
Mar 202666.9%29.9%1.2%1.8%0.2%
Apr 202671.2%25.9%1.3%1.4%0.17%
May 202671.1%25.9%1.3%1.5%0.21%
Jun 202671.1%25.9%1.6%1.3%0.17%
Jul 202670.6%25.8%1.9%1.6%0.17%
Aug 202671.1%25.9%1.3%1.5%0.14%
Sep 202667.1%29.9%1.5%1.4%0.16%

  1. 1.Binance

    67.1%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Coinbase

    29.9%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Crypto.com

    1.5%

    Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kraken Exchange

    1.4%

    Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  5. 5.Gemini

    0.16%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kraken Exchange and its closest rivals

Every comparison with Kraken Exchange

4 comparisons

How has branded search demand for Kraken Exchange changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kraken Exchange worldwide fell from 94.7K to 58.5K.
  • Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide held steady, from 1.2% to 1.4%.

How did search popularity change for crypto exchanges worldwide in September 2026?

5 changes

  1. In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.

  2. In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.

  3. In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.

  4. In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.

  5. Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Kraken Exchange’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kraken Exchange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kraken crypto
  • kraken crypto exchange
  • kraken exchange

How the Brand Demand Index is measured

Who owns Kraken Exchange?

Kraken Exchange is owned by Payward. Brandwave does not track any other brands owned by Payward.

Do you work for Kraken Exchange? To request corrections or removal please contact us via our support page and we will be happy to assist.

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