Crypto.com vs Kraken Exchange:Which is searched more?
In September 2026, Crypto.com and Kraken Exchange were level in searches among crypto exchanges worldwide, with an estimated 60.5K versus 58.5K branded searches, at 1.5% and 1.4% of the total. These are worldwide searches for English-language branded terms.
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Is Crypto.com or Kraken Exchange more popular in search?
Compare the exchanges people buy and sell cryptocurrency on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Crypto.com, Kraken Exchange. The figures are in the table below the chart.
View monthly share of searches table
| Month | Binance | Coinbase | Crypto.com | Kraken Exchange | Gemini |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.4% | 1.4% | 1.2% | 0.19% |
| Nov 2025 | 67% | 30% | 1.5% | 1.3% | 0.2% |
| Dec 2025 | 71.1% | 26.1% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 71.1% | 26.1% | 1.3% | 1.3% | 0.21% |
| Feb 2026 | 62.8% | 34.3% | 1.4% | 1.3% | 0.23% |
| Mar 2026 | 66.9% | 29.9% | 1.2% | 1.8% | 0.2% |
| Apr 2026 | 71.2% | 25.9% | 1.3% | 1.4% | 0.17% |
| May 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.21% |
| Jun 2026 | 71.1% | 25.9% | 1.6% | 1.3% | 0.17% |
| Jul 2026 | 70.6% | 25.8% | 1.9% | 1.6% | 0.17% |
| Aug 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.14% |
| Sep 2026 | 67.1% | 29.9% | 1.5% | 1.4% | 0.16% |
How has the Crypto.com and Kraken Exchange comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Kraken Exchange took it in December 2025, Crypto.com took it in February 2026, Kraken Exchange took it in March 2026, Crypto.com took it in June 2026, Kraken Exchange took it in August 2026, Crypto.com took it in September 2026.
- Across the 12 months ending September 2026, Crypto.com’s share of searches among crypto exchanges worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 110K to 60.5K.
- Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 94.7K to 58.5K.
How did search popularity change for crypto exchanges worldwide in September 2026?
2 changes
In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.
In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crypto.com’s and Kraken Exchange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crypto.com
1 branded search term
- crypto.com
Kraken Exchange
3 branded search terms
- kraken crypto
- kraken crypto exchange
- kraken exchange
Other head-to-heads among crypto exchanges
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