How popular isCrypto.com in search?
In September 2026, people searched for Crypto.com by name about 60,500 times worldwide, a 45% decrease from the previous year. These searches made up 1.5% of all global crypto exchange searches, placing Crypto.com third out of five exchanges. These are worldwide searches for English-language branded terms.
Binance67.1%
Coinbase29.9%
Crypto.com1.5%
Kraken Exchange1.4%
Gemini0.16%
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Which crypto exchanges compete with Crypto.com?
Share of searches by month for Binance, Coinbase, Crypto.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Binance | Coinbase | Crypto.com | Kraken Exchange | Gemini |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.4% | 1.4% | 1.2% | 0.19% |
| Nov 2025 | 67% | 30% | 1.5% | 1.3% | 0.2% |
| Dec 2025 | 71.1% | 26.1% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 71.1% | 26.1% | 1.3% | 1.3% | 0.21% |
| Feb 2026 | 62.8% | 34.3% | 1.4% | 1.3% | 0.23% |
| Mar 2026 | 66.9% | 29.9% | 1.2% | 1.8% | 0.2% |
| Apr 2026 | 71.2% | 25.9% | 1.3% | 1.4% | 0.17% |
| May 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.21% |
| Jun 2026 | 71.1% | 25.9% | 1.6% | 1.3% | 0.17% |
| Jul 2026 | 70.6% | 25.8% | 1.9% | 1.6% | 0.17% |
| Aug 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.14% |
| Sep 2026 | 67.1% | 29.9% | 1.5% | 1.4% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 2.7M | -18.2% | -4.1 points | |
| 2, held 2nd | 29.9% | 1.2M | 0% | +4 points | |
| 3, moved from 4th to 3rd | 1.5% | 60.5K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.4% | 58.5K | -19.4% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.16% | 6.6K | 0% | 0 points |
1.
Binance67.1%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Coinbase29.9%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.
1.5%
Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.4%
Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
5.
Gemini0.16%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Crypto.com and its closest rivals
Every comparison with Crypto.com
4 comparisons
How has branded search demand for Crypto.com changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crypto.com worldwide fell from 110K to 60.5K.
- Across the 12 months ending September 2026, Crypto.com’s share of searches among crypto exchanges worldwide held steady, from 1.4% to 1.5%.
How did search popularity change for crypto exchanges worldwide in September 2026?
5 changes
In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.
In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.
In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.
In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.
Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
How are Crypto.com’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Crypto.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crypto.com
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