Brandwave

How popular isBinance?

In September 2026, people searched for Binance by name about 2.7 million times worldwide, a 45.2% decrease from the previous year. These searches made up 67.1% of all global crypto exchange searches, placing Binance first out of five exchanges. When we asked both ChatGPT and Google AI Overviews about crypto exchanges, Binance appeared in two of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Binance is the most searched of 5 competitors and the fifth most recommended in AI answers.

  1. BinanceShare of searches 67.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. CoinbaseShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Crypto.comShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Kraken ExchangeShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. GeminiShare of searches 0.16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top crypto exchanges in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Binance was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Binance is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coinbase1st
  2. Gemini2nd
  3. Kraken Exchange3rd
  4. Crypto.com4th
  5. Binance5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coinbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kraken Exchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gemini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crypto.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Binance2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about crypto exchanges

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which crypto exchanges compete with Binance?

Binance against crypto exchanges worldwide, by month

Share of searches by month for Binance, Coinbase. The figures are in the table below the chart.

View monthly share of searches table
MonthBinanceCoinbaseCrypto.comKraken ExchangeGemini
Oct 202562.8%34.4%1.4%1.2%0.19%
Nov 202567%30%1.5%1.3%0.2%
Dec 202571.1%26.1%1.3%1.3%0.17%
Jan 202671.1%26.1%1.3%1.3%0.21%
Feb 202662.8%34.3%1.4%1.3%0.23%
Mar 202666.9%29.9%1.2%1.8%0.2%
Apr 202671.2%25.9%1.3%1.4%0.17%
May 202671.1%25.9%1.3%1.5%0.21%
Jun 202671.1%25.9%1.6%1.3%0.17%
Jul 202670.6%25.8%1.9%1.6%0.17%
Aug 202671.1%25.9%1.3%1.5%0.14%
Sep 202667.1%29.9%1.5%1.4%0.16%

  1. 1.Binance

    67.1%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Coinbase

    29.9%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Crypto.com

    1.5%

    Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kraken Exchange

    1.4%

    Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  5. 5.Gemini

    0.16%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Binance and its closest rivals

Every comparison with Binance

4 comparisons

How has branded search demand for Binance changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Binance worldwide fell from 5M to 2.7M.
  • Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide increased from 62.8% to 67.1%.
  • Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide peaked at 71.2% in April 2026 and was lowest at 62.8% in February 2026.

How did search popularity change for crypto exchanges worldwide in September 2026?

5 changes

  1. In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.

  2. In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.

  3. In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.

  4. In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.

  5. Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Binance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Binance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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