Binance vs Gemini:Which is more popular?
In September 2026, Binance had more branded searches than Gemini among crypto exchanges worldwide. Binance had about 2.7 million branded searches, while Gemini had 6,600. Binance made up 67.1% of all crypto exchange searches we track, and Gemini accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about crypto exchanges, Gemini appeared in four of the five answers and Binance in two. Gemini was mentioned before Binance in three out of five answers.
Who do people search for more?
Binance, about 415 searches for every 1 for Gemini
Who does AI mention more?
Gemini, mentioned in 4 of 5 answers, Binance in 2
Who does AI recommend more?
Gemini, named ahead of Binance in 3 of 5 answers
Follow Binance vs Gemini and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top crypto exchanges in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gemini was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Binance was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gemini was listed before Binance in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Coinbase1st- Gemini2nd
Kraken Exchange3rd
Crypto.com4th- Binance5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coinbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kraken Exchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gemini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crypto.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binance2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about crypto exchanges
5 answers
Asked ChatGPT
“Which crypto exchange should I use?”
Asked ChatGPT
“What are the best crypto exchanges?”
Asked ChatGPT
“What's the best crypto exchange for a beginner trader?”
Searched Google, AI Overview
“crypto exchanges”
Searched Google, AI Overview
“crypto trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Binance or Gemini more popular in search?
This chart shows how often people search Google for Binance and Gemini by name. Each line represents a brand's share of searches for all five crypto exchanges we track, month by month, from English-language searches worldwide.
Share of searches by month for Binance, Gemini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Binance | Coinbase | Crypto.com | Kraken Exchange | Gemini |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.4% | 1.4% | 1.2% | 0.19% |
| Nov 2025 | 67% | 30% | 1.5% | 1.3% | 0.2% |
| Dec 2025 | 71.1% | 26.1% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 71.1% | 26.1% | 1.3% | 1.3% | 0.21% |
| Feb 2026 | 62.8% | 34.3% | 1.4% | 1.3% | 0.23% |
| Mar 2026 | 66.9% | 29.9% | 1.2% | 1.8% | 0.2% |
| Apr 2026 | 71.2% | 25.9% | 1.3% | 1.4% | 0.17% |
| May 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.21% |
| Jun 2026 | 71.1% | 25.9% | 1.6% | 1.3% | 0.17% |
| Jul 2026 | 70.6% | 25.8% | 1.9% | 1.6% | 0.17% |
| Aug 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.14% |
| Sep 2026 | 67.1% | 29.9% | 1.5% | 1.4% | 0.16% |
How has the Binance and Gemini comparison changed over the last 12 months?
3 findings
- Binance was ahead of Gemini in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide moved from 62.8% to 67.1%, and its estimated monthly branded searches moved from 5M to 2.7M.
- Across the 12 months ending September 2026, Gemini’s share of searches among crypto exchanges worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 14.8K to 6.6K.
How did search popularity change for crypto exchanges worldwide in September 2026?
2 changes
In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.
Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Binance’s and Gemini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crypto exchanges
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.