How popular isGemini?
In September 2026, people searched for Gemini by name about 6,600 times worldwide, a 55.4% decrease from the previous year. These searches made up 0.16% of all global crypto exchange searches, placing Gemini fifth out of five exchanges. When we asked both ChatGPT and Google AI Overviews about crypto exchanges, Gemini appeared in four of the five answers and was the second most recommended of the five.
Gemini is the fifth most searched of 5 competitors and the second most recommended in AI answers.
BinanceShare of searches 67.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CoinbaseShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Crypto.comShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Kraken ExchangeShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
GeminiShare of searches 0.16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top crypto exchanges in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gemini was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gemini is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coinbase1st
- Gemini2nd
- Kraken Exchange3rd
- Crypto.com4th
- Binance5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coinbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kraken Exchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gemini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crypto.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binance2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about crypto exchanges
5 answers
Asked ChatGPT
“Which crypto exchange should I use?”
Asked ChatGPT
“What are the best crypto exchanges?”
Asked ChatGPT
“What's the best crypto exchange for a beginner trader?”
Searched Google, AI Overview
“crypto exchanges”
Searched Google, AI Overview
“crypto trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which crypto exchanges compete with Gemini?
Share of searches by month for Binance, Coinbase, Gemini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Binance | Coinbase | Crypto.com | Kraken Exchange | Gemini |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.4% | 1.4% | 1.2% | 0.19% |
| Nov 2025 | 67% | 30% | 1.5% | 1.3% | 0.2% |
| Dec 2025 | 71.1% | 26.1% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 71.1% | 26.1% | 1.3% | 1.3% | 0.21% |
| Feb 2026 | 62.8% | 34.3% | 1.4% | 1.3% | 0.23% |
| Mar 2026 | 66.9% | 29.9% | 1.2% | 1.8% | 0.2% |
| Apr 2026 | 71.2% | 25.9% | 1.3% | 1.4% | 0.17% |
| May 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.21% |
| Jun 2026 | 71.1% | 25.9% | 1.6% | 1.3% | 0.17% |
| Jul 2026 | 70.6% | 25.8% | 1.9% | 1.6% | 0.17% |
| Aug 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.14% |
| Sep 2026 | 67.1% | 29.9% | 1.5% | 1.4% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 2.7M | -18.2% | -4.1 points | |
| 2, held 2nd | 29.9% | 1.2M | 0% | +4 points | |
| 3, moved from 4th to 3rd | 1.5% | 60.5K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.4% | 58.5K | -19.4% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.16% | 6.6K | 0% | 0 points |
1.
Binance67.1%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Coinbase29.9%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.
1.5%
Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.4%
Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
5.
Gemini0.16%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Gemini and its closest rivals
Every comparison with Gemini
4 comparisons
How has branded search demand for Gemini changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gemini worldwide fell from 14.8K to 6.6K.
- Across the 12 months ending September 2026, Gemini’s share of searches among crypto exchanges worldwide held steady, from 0.19% to 0.16%.
How did search popularity change for crypto exchanges worldwide in September 2026?
5 changes
In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.
In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.
In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.
In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.
Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
How are Gemini’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gemini’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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