Brandwave

Gemini vs Kraken Exchange:Which is more popular?

In September 2026, Kraken Exchange had more branded searches than Gemini among crypto exchanges worldwide. Kraken Exchange had about 58,500 branded searches, while Gemini had 6,600. Kraken Exchange made up 1.4% of all crypto exchange searches we track, and Gemini accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about crypto exchanges, Gemini and Kraken Exchange each appeared in four of the five answers. Gemini was mentioned before Kraken Exchange in three out of four answers that named either.

Among crypto exchanges worldwide in September 2026

Who do people search for more?

Kraken Exchange, about 9 searches for every 1 for Gemini

Kraken Exchange 58.5K searchesGemini 6.6K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Gemini in 4 of 5Kraken Exchange in 4 of 5

Who does AI recommend more?

Gemini, named ahead of Kraken Exchange in 3 of 4 answers

Gemini first in 3Kraken Exchange first in 1

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Top crypto exchanges in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gemini and Kraken Exchange were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gemini was listed before Kraken Exchange in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coinbase1st
  2. Gemini2nd
  3. Kraken Exchange3rd
  4. Crypto.com4th
  5. Binance5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coinbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kraken Exchange4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gemini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crypto.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Binance2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about crypto exchanges

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gemini or Kraken Exchange more popular in search?

This chart shows how often people search Google for Gemini and Kraken Exchange by name. Each line represents a brand's share of searches for all five crypto exchanges we track, month by month, from English-language searches worldwide.

Gemini and Kraken Exchange among crypto exchanges worldwide, by month

Share of searches by month for Kraken Exchange, Gemini. The figures are in the table below the chart.

View monthly share of searches table
MonthBinanceCoinbaseCrypto.comKraken ExchangeGemini
Oct 202562.8%34.4%1.4%1.2%0.19%
Nov 202567%30%1.5%1.3%0.2%
Dec 202571.1%26.1%1.3%1.3%0.17%
Jan 202671.1%26.1%1.3%1.3%0.21%
Feb 202662.8%34.3%1.4%1.3%0.23%
Mar 202666.9%29.9%1.2%1.8%0.2%
Apr 202671.2%25.9%1.3%1.4%0.17%
May 202671.1%25.9%1.3%1.5%0.21%
Jun 202671.1%25.9%1.6%1.3%0.17%
Jul 202670.6%25.8%1.9%1.6%0.17%
Aug 202671.1%25.9%1.3%1.5%0.14%
Sep 202667.1%29.9%1.5%1.4%0.16%

How has the Gemini and Kraken Exchange comparison changed over the last 12 months?

3 findings
  • Kraken Exchange was ahead of Gemini in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gemini’s share of searches among crypto exchanges worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 14.8K to 6.6K.
  • Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 94.7K to 58.5K.

How did search popularity change for crypto exchanges worldwide in September 2026?

2 changes

  1. In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.

  2. Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gemini’s and Kraken Exchange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gemini

1 branded search term

  • gemini exchange

Kraken Exchange

3 branded search terms

  • kraken crypto
  • kraken crypto exchange
  • kraken exchange

How the Brand Demand Index is measured

Other head-to-heads among crypto exchanges

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