How popular isKraken Exchange in search?
In September 2026, people searched for Kraken Exchange by name about 58,500 times worldwide, a 38.2% decrease from the previous year. These searches made up 1.4% of all global crypto exchange searches, placing Kraken Exchange fourth out of five exchanges. These are worldwide searches for English-language branded terms.
Binance67.1%
Coinbase29.9%
Crypto.com1.5%
Kraken Exchange1.4%
Gemini0.16%
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Which crypto exchanges compete with Kraken Exchange?
Share of searches by month for Binance, Coinbase, Kraken Exchange. The figures are in the table below the chart.
View monthly share of searches table
| Month | Binance | Coinbase | Crypto.com | Kraken Exchange | Gemini |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.4% | 1.4% | 1.2% | 0.19% |
| Nov 2025 | 67% | 30% | 1.5% | 1.3% | 0.2% |
| Dec 2025 | 71.1% | 26.1% | 1.3% | 1.3% | 0.17% |
| Jan 2026 | 71.1% | 26.1% | 1.3% | 1.3% | 0.21% |
| Feb 2026 | 62.8% | 34.3% | 1.4% | 1.3% | 0.23% |
| Mar 2026 | 66.9% | 29.9% | 1.2% | 1.8% | 0.2% |
| Apr 2026 | 71.2% | 25.9% | 1.3% | 1.4% | 0.17% |
| May 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.21% |
| Jun 2026 | 71.1% | 25.9% | 1.6% | 1.3% | 0.17% |
| Jul 2026 | 70.6% | 25.8% | 1.9% | 1.6% | 0.17% |
| Aug 2026 | 71.1% | 25.9% | 1.3% | 1.5% | 0.14% |
| Sep 2026 | 67.1% | 29.9% | 1.5% | 1.4% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 2.7M | -18.2% | -4.1 points | |
| 2, held 2nd | 29.9% | 1.2M | 0% | +4 points | |
| 3, moved from 4th to 3rd | 1.5% | 60.5K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.4% | 58.5K | -19.4% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.16% | 6.6K | 0% | 0 points |
1.
Binance67.1%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
Coinbase29.9%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.
1.5%
Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.4%
Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
5.
Gemini0.16%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kraken Exchange and its closest rivals
Every comparison with Kraken Exchange
4 comparisons
How has branded search demand for Kraken Exchange changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kraken Exchange worldwide fell from 94.7K to 58.5K.
- Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide held steady, from 1.2% to 1.4%.
How did search popularity change for crypto exchanges worldwide in September 2026?
5 changes
In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.
In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.
In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.
In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.
Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
How are Kraken Exchange’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kraken Exchange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kraken crypto
- kraken crypto exchange
- kraken exchange
Who owns Kraken Exchange?
Kraken Exchange is owned by Payward. Brandwave does not track any other brands owned by Payward.
Do you work for Kraken Exchange? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kraken Exchange your brand?
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