Brandwave

How popular isBinance in search?

In September 2026, people searched for Binance by name about 2.7 million times worldwide, a 45.2% decrease from the previous year. These searches made up 67.1% of all global crypto exchange searches, placing Binance first out of five exchanges. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Binance67.1%
  2. Coinbase29.9%
  3. Crypto.com1.5%
  4. Kraken Exchange1.4%
  5. Gemini0.16%
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Which crypto exchanges compete with Binance?

Binance against crypto exchanges worldwide, by month

Share of searches by month for Binance, Coinbase. The figures are in the table below the chart.

View monthly share of searches table
MonthBinanceCoinbaseCrypto.comKraken ExchangeGemini
Oct 202562.8%34.4%1.4%1.2%0.19%
Nov 202567%30%1.5%1.3%0.2%
Dec 202571.1%26.1%1.3%1.3%0.17%
Jan 202671.1%26.1%1.3%1.3%0.21%
Feb 202662.8%34.3%1.4%1.3%0.23%
Mar 202666.9%29.9%1.2%1.8%0.2%
Apr 202671.2%25.9%1.3%1.4%0.17%
May 202671.1%25.9%1.3%1.5%0.21%
Jun 202671.1%25.9%1.6%1.3%0.17%
Jul 202670.6%25.8%1.9%1.6%0.17%
Aug 202671.1%25.9%1.3%1.5%0.14%
Sep 202667.1%29.9%1.5%1.4%0.16%

  1. 1.Binance

    67.1%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Coinbase

    29.9%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Crypto.com

    1.5%

    Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kraken Exchange

    1.4%

    Moved from 3rd to 4th. 58.5K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  5. 5.Gemini

    0.16%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Binance and its closest rivals

Every comparison with Binance

4 comparisons

How has branded search demand for Binance changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Binance worldwide fell from 5M to 2.7M.
  • Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide increased from 62.8% to 67.1%.
  • Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide peaked at 71.2% in April 2026 and was lowest at 62.8% in February 2026.

How did search popularity change for crypto exchanges worldwide in September 2026?

5 changes

  1. In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%.

  2. In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%.

  3. In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide.

  4. In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide.

  5. Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Binance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Binance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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