Circle vs Coinbase:Which is more popular?
In September 2026, Coinbase had more branded searches than Circle among stablecoin platforms worldwide. Coinbase had about 1.2 million branded searches, while Circle had 10. Coinbase made up 91.6% of all stablecoin platform searches we track, and Circle accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about stablecoin platforms, Circle appeared in all five answers and Coinbase in two. Circle was mentioned before Coinbase in three out of five answers.
Who do people search for more?
Coinbase, about 122000 searches for every 1 for Circle
Who does AI mention more?
Circle, mentioned in every answer we collected
Who does AI recommend more?
Circle, named ahead of Coinbase in 3 of 5 answers
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Top stablecoin platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Circle appeared in all five answers. Coinbase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Circle was listed before Coinbase in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coinbase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Visa Stablecoin Platform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ethena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MakerDAO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paxos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stablecoin platforms
5 answers
Asked ChatGPT
“Which stablecoin platform should I use?”
Asked ChatGPT
“What are the best stablecoin platforms?”
Asked ChatGPT
“What's the best stablecoin platform for digital payments?”
Searched Google, AI Overview
“stablecoin platforms”
Searched Google, AI Overview
“best stablecoin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Circle or Coinbase more popular in search?
This chart shows how often people search Google for Circle and Coinbase by name. Each line represents a brand's share of searches for all seven stablecoin platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Coinbase, Circle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coinbase | Paxos | Ethena | MakerDAO | Visa Stablecoin Platform | Circle |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.1% | 1.2% | 0.23% | <0.01% | <0.01% |
| Nov 2025 | 96.4% | 2.1% | 1.2% | 0.28% | <0.01% | <0.01% |
| Dec 2025 | 96.1% | 2.6% | 0.95% | 0.35% | <0.01% | <0.01% |
| Jan 2026 | 92.9% | 5.6% | 1.1% | 0.33% | <0.01% | 0% |
| Feb 2026 | 95.2% | 3.8% | 0.77% | 0.23% | <0.01% | <0.01% |
| Mar 2026 | 94.3% | 4.7% | 0.76% | 0.28% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 5.7% | 0.92% | 0.27% | <0.01% | <0.01% |
| May 2026 | 90.7% | 8.2% | 0.9% | 0.18% | <0.01% | <0.01% |
| Jun 2026 | 88.9% | 9.8% | 1.1% | 0.14% | <0.01% | <0.01% |
| Jul 2026 | 86.9% | 11.7% | 1.1% | 0.14% | 0.17% | <0.01% |
| Aug 2026 | 88.9% | 9.8% | 1.1% | 0.12% | 0.05% | <0.01% |
| Sep 2026 | 91.6% | 6.8% | 1.4% | 0.18% | 0.04% | <0.01% |
How has the Circle and Coinbase comparison changed over the last 12 months?
3 findings
- Coinbase was ahead of Circle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circle’s share of searches among stablecoin platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide moved from 96.5% to 91.6%, and its estimated monthly branded searches moved from 2.7M to 1.2M.
How did search popularity change for stablecoin platforms worldwide in September 2026?
1 change
In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Circle’s and Coinbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stablecoin platforms
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