Coinbase vs Ethena:Which is searched more?
In September 2026, Coinbase had more branded searches than Ethena among stablecoin platforms worldwide. Coinbase had about 1.2 million branded searches, while Ethena had 18,100. Coinbase made up 91.6% of all stablecoin platform searches we track, and Ethena accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Coinbase or Ethena more popular in search?
Compare the companies that issue stablecoins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Coinbase, Ethena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coinbase | Paxos | Ethena | MakerDAO | Visa Stablecoin Platform | Circle |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.1% | 1.2% | 0.23% | <0.01% | <0.01% |
| Nov 2025 | 96.4% | 2.1% | 1.2% | 0.28% | <0.01% | <0.01% |
| Dec 2025 | 96.1% | 2.6% | 0.95% | 0.35% | <0.01% | <0.01% |
| Jan 2026 | 92.9% | 5.6% | 1.1% | 0.33% | <0.01% | 0% |
| Feb 2026 | 95.2% | 3.8% | 0.77% | 0.23% | <0.01% | <0.01% |
| Mar 2026 | 94.3% | 4.7% | 0.76% | 0.28% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 5.7% | 0.92% | 0.27% | <0.01% | <0.01% |
| May 2026 | 90.7% | 8.2% | 0.9% | 0.18% | <0.01% | <0.01% |
| Jun 2026 | 88.9% | 9.8% | 1.1% | 0.14% | <0.01% | <0.01% |
| Jul 2026 | 86.9% | 11.7% | 1.1% | 0.14% | 0.17% | <0.01% |
| Aug 2026 | 88.9% | 9.8% | 1.1% | 0.12% | 0.05% | <0.01% |
| Sep 2026 | 91.6% | 6.8% | 1.4% | 0.18% | 0.04% | <0.01% |
How has the Coinbase and Ethena comparison changed over the last 12 months?
3 findings
- Coinbase was ahead of Ethena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide moved from 96.5% to 91.6%, and its estimated monthly branded searches moved from 2.7M to 1.2M.
- Across the 12 months ending September 2026, Ethena’s share of searches among stablecoin platforms worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
How did search popularity change for stablecoin platforms worldwide in September 2026?
2 changes
In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%.
Estimated monthly branded searches for Ethena worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coinbase’s and Ethena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stablecoin platforms
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