Brandwave

How popular isCohere in search?

In August 2026, there were an estimated 110K branded searches for Cohere worldwide which held steady over the last 11 months. Cohere holds 2.1% estimated Share of Search among embedding platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenAI97.3%
  2. Cohere2.1%
  3. Voyage AI0.29%
  4. Jina AI0.16%
  5. Nomic0.13%
Cohere website (opens in a new tab)

Follow Cohere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which embedding platforms compete with Cohere?

Cohere against embedding platforms worldwide, by month

Share of Search by month for OpenAI, Cohere. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAICohereVoyage AIJina AINomic
Oct 202598.5%1.2%0.09%0.11%0.07%
Nov 202598.8%0.98%0.07%0.09%0.07%
Dec 202599%0.81%0.07%0.07%0.05%
Jan 202698.1%1.5%0.16%0.16%0.11%
Feb 202698.1%1.5%0.19%0.16%0.11%
Mar 202699%0.8%0.11%0.09%0.05%
Apr 202697.8%1.8%0.24%0.13%0.09%
May 202697.8%1.8%0.24%0.13%0.07%
Jun 202696.7%2.6%0.35%0.19%0.1%
Jul 202697.2%2.1%0.35%0.16%0.13%
Aug 202697.3%2.1%0.29%0.16%0.13%
Sep 2026—————
  1. 1.OpenAI

    97.3%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Cohere

    2.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Voyage AI

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Jina AI

    0.16%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nomic

    0.13%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cohere and its closest rivals

How has branded search demand for Cohere changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cohere worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide increased from 1.2% to 2.1%.
  • Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide peaked at 2.6% in June 2026 and was lowest at 0.8% in March 2026.

How did search popularity change for embedding platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Voyage AI worldwide rose 82.7% over 11 measured months, from 8.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.

  3. Estimated monthly branded searches for Jina AI worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Cohere compete?

Cohere is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Generative AI platforms5th of 50.03%Show ranking
Embedding platforms2nd of 52.1%Shown above

How is Cohere measured?

Brandwave collects information about searches that people make online using Cohere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cohere

Do you work for Cohere? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cohere your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.