Brandwave

Embedding platforms:Which brands are most popular in search?

In August 2026, OpenAI was the most searched among embedding platforms worldwide, with an estimated 5M branded searches and 97.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenAI97.3%
  2. Cohere2.1%
  3. Voyage AI0.29%
  4. Jina AI0.16%
  5. Nomic0.13%

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Share of SearchLeaderboard

Compare the platforms that provide text embeddings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among embedding platforms worldwide, by month

Share of Search by month for OpenAI, Cohere. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAICohereVoyage AIJina AINomic
Oct 202598.5%1.2%0.09%0.11%0.07%
Nov 202598.8%0.98%0.07%0.09%0.07%
Dec 202599%0.81%0.07%0.07%0.05%
Jan 202698.1%1.5%0.16%0.16%0.11%
Feb 202698.1%1.5%0.19%0.16%0.11%
Mar 202699%0.8%0.11%0.09%0.05%
Apr 202697.8%1.8%0.24%0.13%0.09%
May 202697.8%1.8%0.24%0.13%0.07%
Jun 202696.7%2.6%0.35%0.19%0.1%
Jul 202697.2%2.1%0.35%0.16%0.13%
Aug 202697.3%2.1%0.29%0.16%0.13%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OpenAI

    97.3%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Cohere

    2.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Voyage AI

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Jina AI

    0.16%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nomic

    0.13%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among embedding platforms worldwide?

In August 2026, OpenAI was the most searched among embedding platforms worldwide, with an estimated 5M branded searches and 97.3% estimated Share of Search within this set. Cohere is in 2nd place, 95.1 percentage points behind at 2.1% Share of Search.

Global embedding platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OpenAI98.5% → 97.3%99%Dec 202596.7%Jun 20261st
Cohere1.2% → 2.1%2.6%Jun 20260.8%Mar 20262nd
Voyage AI0.09% → 0.29%0.35%Jul 20260.07%Nov 20254th → 3rd
Jina AI0.11% → 0.16%0.19%Jun 20260.07%Dec 20253rd → 4th
Nomic0.07% → 0.13%0.13%Aug 20260.05%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide decreased from 98.5% to 97.3%.
  • Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide increased from 1.2% to 2.1%.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide peaked at 99% in December 2025 and was lowest at 96.7% in June 2026.
  • Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide peaked at 2.6% in June 2026 and was lowest at 0.8% in March 2026.
  • Across the 11 months ending August 2026, Voyage AI rose from 4th to 3rd among embedding platforms worldwide.
  • Across the 11 months ending August 2026, Jina AI fell from 3rd to 4th among embedding platforms worldwide.
  • Across the 11 months ending August 2026, Nomic held steady: its estimated Share of Search among embedding platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for embedding platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Voyage AI worldwide rose 82.7% over 11 measured months, from 8.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.

  3. Estimated monthly branded searches for Jina AI worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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