Brandwave

How popular isOpenAI in search?

In August 2026, there were an estimated 5M branded searches for OpenAI worldwide which is down 45.3% over the last 11 months. OpenAI holds 97.3% estimated Share of Search among embedding platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenAI97.3%
  2. Cohere2.1%
  3. Voyage AI0.29%
  4. Jina AI0.16%
  5. Nomic0.13%
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Which embedding platforms compete with OpenAI?

OpenAI against embedding platforms worldwide, by month

Share of Search by month for OpenAI, Cohere. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAICohereVoyage AIJina AINomic
Oct 202598.5%1.2%0.09%0.11%0.07%
Nov 202598.8%0.98%0.07%0.09%0.07%
Dec 202599%0.81%0.07%0.07%0.05%
Jan 202698.1%1.5%0.16%0.16%0.11%
Feb 202698.1%1.5%0.19%0.16%0.11%
Mar 202699%0.8%0.11%0.09%0.05%
Apr 202697.8%1.8%0.24%0.13%0.09%
May 202697.8%1.8%0.24%0.13%0.07%
Jun 202696.7%2.6%0.35%0.19%0.1%
Jul 202697.2%2.1%0.35%0.16%0.13%
Aug 202697.3%2.1%0.29%0.16%0.13%
Sep 2026—————

  1. 1.OpenAI

    97.3%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Cohere

    2.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Voyage AI

    0.29%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Jina AI

    0.16%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nomic

    0.13%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between OpenAI and its closest rivals

How has branded search demand for OpenAI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OpenAI worldwide fell from 9.1M to 5M.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide decreased from 98.5% to 97.3%.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide peaked at 99% in December 2025 and was lowest at 96.7% in June 2026.

How did search popularity change for embedding platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Voyage AI worldwide rose 82.7% over 11 measured months, from 8.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.

  3. Estimated monthly branded searches for Jina AI worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does OpenAI compete?

OpenAI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Generative AI platforms2nd of 51.2%Show ranking
Embedding platforms1st of 597.3%Shown above
Model fine tuning platforms1st of 598.4%Show ranking

How is OpenAI measured?

Brandwave collects information about searches that people make online using OpenAI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • openai

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How the Brand Demand Index is measured

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