Cohere vs Jina AI:Which is more popular by branded search?
In August 2026, Cohere had more branded searches than Jina AI among embedding platforms worldwide. Cohere was estimated to have 110K branded searches compared to Jina AI’s 8.1K, and held a 2.1% Share of Search versus Jina AI’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cohere or Jina AI?
Compare the platforms that provide text embeddings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cohere, Jina AI. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Cohere | Voyage AI | Jina AI | Nomic |
|---|---|---|---|---|---|
| Oct 2025 | 98.5% | 1.2% | 0.09% | 0.11% | 0.07% |
| Nov 2025 | 98.8% | 0.98% | 0.07% | 0.09% | 0.07% |
| Dec 2025 | 99% | 0.81% | 0.07% | 0.07% | 0.05% |
| Jan 2026 | 98.1% | 1.5% | 0.16% | 0.16% | 0.11% |
| Feb 2026 | 98.1% | 1.5% | 0.19% | 0.16% | 0.11% |
| Mar 2026 | 99% | 0.8% | 0.11% | 0.09% | 0.05% |
| Apr 2026 | 97.8% | 1.8% | 0.24% | 0.13% | 0.09% |
| May 2026 | 97.8% | 1.8% | 0.24% | 0.13% | 0.07% |
| Jun 2026 | 96.7% | 2.6% | 0.35% | 0.19% | 0.1% |
| Jul 2026 | 97.2% | 2.1% | 0.35% | 0.16% | 0.13% |
| Aug 2026 | 97.3% | 2.1% | 0.29% | 0.16% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Cohere and Jina AI comparison changed over the last 12 months?
3 findings
- Cohere was ahead of Jina AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide moved from 1.2% to 2.1%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Jina AI’s estimated Share of Search among embedding platforms worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for embedding platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Jina AI worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cohere’s and Jina AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.