Brandwave

How popular isCanterbury in search?

In August 2026, there were an estimated 33.1K branded searches for Canterbury worldwide which held steady over the last 11 months. Canterbury holds 64% estimated Share of Search among rugby headguards worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canterbury64%
  2. Webb Ellis23.4%
  3. Gilbert10.4%
  4. Optimum1.7%
  5. N-Pro0.33%
  6. Rhino Water Tanks0.06%
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Which rugby headguards compete with Canterbury?

Canterbury against rugby headguards worldwide, by month

Share of Search by month for Canterbury, Webb Ellis, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyWebb EllisGilbertOptimumN-ProRhino Water Tanks
Oct 202569.8%13.9%13.9%1.9%0.44%0.02%
Nov 202546.3%25.3%25.3%2.3%0.66%0.09%
Dec 202517.1%70%11.4%1.2%0.24%0.03%
Jan 202643.5%29%23.7%3.2%0.61%0.09%
Feb 202641%27.3%27.3%3.6%0.7%0.04%
Mar 202640.9%27.4%27.4%3.4%0.88%0.07%
Apr 202648%26.2%21.4%3.5%0.83%0.08%
May 202647.8%31.9%17.4%2.3%0.55%0.03%
Jun 202658.1%21.2%17.3%2.8%0.55%0.03%
Jul 202663%18.7%15.3%2.5%0.4%0.06%
Aug 202664%23.4%10.4%1.7%0.33%0.06%
Sep 2026——————

  1. 1.Canterbury

    64%

    Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.1 points.

  2. 2.Webb Ellis

    23.4%

    Held 2nd. 12.1K estimated branded searches, +83.3% vs prior month. Share +4.7 points.

  3. 3.Gilbert

    10.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -4.9 points.

  4. 4.Optimum

    1.7%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.N-Pro

    0.33%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share -0.1 points.

  6. 6.Rhino Water Tanks

    0.06%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Canterbury and its closest rivals

How has branded search demand for Canterbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby headguards worldwide decreased from 69.8% to 64%.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby headguards worldwide peaked at 69.8% in October 2025 and was lowest at 17.1% in December 2025.

How did search popularity change for rugby headguards worldwide in August 2026?

  1. In August 2026, Webb Ellis gained estimated Share of Search among rugby headguards worldwide, from 18.7% to 23.4%.

  2. In August 2026, Canterbury gained estimated Share of Search among rugby headguards worldwide, from 63% to 64%.

  3. In August 2026, Gilbert lost estimated Share of Search among rugby headguards worldwide, from 15.3% to 10.4%.

  4. In August 2026, Optimum lost estimated Share of Search among rugby headguards worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  6. Estimated monthly branded searches for N-Pro worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

Where does Canterbury compete?

Canterbury is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby boot brands5th of 50.06%Show ranking
Rugby mouthguards2nd of 66.3%Show ranking
Rugby balls1st of 648.1%Show ranking
Rugby headguards1st of 664%Shown above

How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • canterbury rugby

Do you work for Canterbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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