Canterbury vs Webb Ellis:Which is searched more?
In August 2026, Canterbury had more branded searches than Webb Ellis among rugby headguards worldwide. Canterbury was estimated to have 33.1K branded searches compared to Webb Ellis’ 12.1K, and held a 60% Share of Search versus Webb Ellis’ 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Canterbury or Webb Ellis?
Compare the rugby headguards people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canterbury, Webb Ellis. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Webb Ellis |
|---|---|---|
| Oct 2025 | 64.2% | 12.8% |
| Nov 2025 | 40.8% | 22.3% |
| Dec 2025 | 16.2% | 66.1% |
| Jan 2026 | 37.5% | 25% |
| Feb 2026 | 35.6% | 23.8% |
| Mar 2026 | 35.7% | 23.9% |
| Apr 2026 | 42.2% | 23% |
| May 2026 | 43% | 28.7% |
| Jun 2026 | 52.2% | 19% |
| Jul 2026 | 57.5% | 17.1% |
| Aug 2026 | 60% | 21.9% |
| Sep 2026 | — | — |
How has the Canterbury and Webb Ellis comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Webb Ellis took it in December 2025, Canterbury took it in January 2026.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby headguards worldwide moved from 64.2% to 60%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby headguards worldwide moved from 12.8% to 21.9%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
How did search popularity change for rugby headguards worldwide in August 2026?
2 changes
In August 2026, Webb Ellis gained estimated Share of Search among rugby headguards worldwide, from 17.1% to 21.9%.
In August 2026, Canterbury gained estimated Share of Search among rugby headguards worldwide, from 57.5% to 60%.
How each brand is measured
Brandwave collects information about searches that people make online using Canterbury’s and Webb Ellis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury
1 branded search term
- canterbury rugby
Webb Ellis
1 branded search term
- webb ellis
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.