Brandwave

How popular isWebb Ellis in search?

In August 2026, there were an estimated 12.1K branded searches for Webb Ellis worldwide which is up 83.3% over the last 11 months. Webb Ellis holds 17.6% estimated Share of Search among rugby balls worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canterbury48.1%
  2. Steeden26.3%
  3. Webb Ellis17.6%
  4. Gilbert7.8%
  5. Summit0.13%
  6. Rhino Water Tanks0.04%
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Where does Webb Ellis compete?

Webb Ellis is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby balls3rd of 617.6%Shown below
Rugby headguards2nd of 623.4%Show ranking

Which rugby balls compete with Webb Ellis?

Webb Ellis against rugby balls worldwide, by month

Share of Search by month for Canterbury, Steeden, Webb Ellis, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburySteedenWebb EllisGilbertSummitRhino Water Tanks
Oct 202554.1%24.2%10.8%10.8%0.11%0.02%
Nov 202530.1%36.8%16.5%16.5%0.1%0.06%
Dec 202513.8%20.6%56.4%9.2%0.04%0.03%
Jan 202626.9%40.3%18%14.7%0.11%0.05%
Feb 202626.1%39%17.4%17.4%0.11%0.03%
Mar 202626%38.9%17.4%17.4%0.15%0.04%
Apr 202628.6%42.8%15.6%12.8%0.21%0.05%
May 202632.9%32.9%22%12%0.13%0.02%
Jun 202637.5%37.5%13.7%11.2%0.14%0.02%
Jul 202642.4%34.5%12.6%10.3%0.13%0.04%
Aug 202648.1%26.3%17.6%7.8%0.13%0.04%
Sep 2026——————

  1. 1.Canterbury

    48.1%

    Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +5.7 points.

  2. 2.Steeden

    26.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -8.2 points.

  3. 3.Webb Ellis

    17.6%

    Held 3rd. 12.1K estimated branded searches, +83.3% vs prior month. Share +5 points.

  4. 4.Gilbert

    7.8%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Summit

    0.13%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  6. 6.Rhino Water Tanks

    0.04%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Webb Ellis and its closest rivals

How has branded search demand for Webb Ellis changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Webb Ellis worldwide rose from 6.6K to 12.1K.
  • Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby balls worldwide increased from 10.8% to 17.6%.
  • Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby balls worldwide peaked at 56.4% in December 2025 and was lowest at 10.8% in October 2025.
  • Across the 11 months ending August 2026, Webb Ellis rose from 4th to 3rd among rugby balls worldwide.

How did search popularity change for rugby balls worldwide in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42.4% to 48.1%.

  2. In August 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 12.6% to 17.6%.

  3. In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.5% to 26.3%.

  4. In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.3% to 7.8%.

  5. Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  6. Estimated monthly branded searches for Summit worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How is Webb Ellis measured?

Brandwave collects information about searches that people make online using Webb Ellis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • webb ellis

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How the Brand Demand Index is measured

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