Brandwave

How popular isWebb Ellis in search?

In August 2026, there were an estimated 12.1K branded searches for Webb Ellis worldwide which is up 83.3% over the last 11 months. Webb Ellis holds 23.4% estimated Share of Search among rugby headguards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canterbury64%
  2. Webb Ellis23.4%
  3. Gilbert10.4%
  4. Optimum1.7%
  5. N-Pro0.33%
  6. Rhino Water Tanks0.06%
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Which rugby headguards compete with Webb Ellis?

Webb Ellis against rugby headguards worldwide, by month

Share of Search by month for Canterbury, Webb Ellis, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyWebb EllisGilbertOptimumN-ProRhino Water Tanks
Oct 202569.8%13.9%13.9%1.9%0.44%0.02%
Nov 202546.3%25.3%25.3%2.3%0.66%0.09%
Dec 202517.1%70%11.4%1.2%0.24%0.03%
Jan 202643.5%29%23.7%3.2%0.61%0.09%
Feb 202641%27.3%27.3%3.6%0.7%0.04%
Mar 202640.9%27.4%27.4%3.4%0.88%0.07%
Apr 202648%26.2%21.4%3.5%0.83%0.08%
May 202647.8%31.9%17.4%2.3%0.55%0.03%
Jun 202658.1%21.2%17.3%2.8%0.55%0.03%
Jul 202663%18.7%15.3%2.5%0.4%0.06%
Aug 202664%23.4%10.4%1.7%0.33%0.06%
Sep 2026——————

  1. 1.Canterbury

    64%

    Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.1 points.

  2. 2.Webb Ellis

    23.4%

    Held 2nd. 12.1K estimated branded searches, +83.3% vs prior month. Share +4.7 points.

  3. 3.Gilbert

    10.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -4.9 points.

  4. 4.Optimum

    1.7%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.N-Pro

    0.33%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share -0.1 points.

  6. 6.Rhino Water Tanks

    0.06%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Webb Ellis and its closest rivals

How has branded search demand for Webb Ellis changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Webb Ellis worldwide rose from 6.6K to 12.1K.
  • Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby headguards worldwide increased from 13.9% to 23.4%.
  • Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby headguards worldwide peaked at 70% in December 2025 and was lowest at 13.9% in October 2025.
  • Across the 11 months ending August 2026, Webb Ellis rose from 3rd to 2nd among rugby headguards worldwide.

How did search popularity change for rugby headguards worldwide in August 2026?

  1. In August 2026, Webb Ellis gained estimated Share of Search among rugby headguards worldwide, from 18.7% to 23.4%.

  2. In August 2026, Canterbury gained estimated Share of Search among rugby headguards worldwide, from 63% to 64%.

  3. In August 2026, Gilbert lost estimated Share of Search among rugby headguards worldwide, from 15.3% to 10.4%.

  4. In August 2026, Optimum lost estimated Share of Search among rugby headguards worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  6. Estimated monthly branded searches for N-Pro worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

Where does Webb Ellis compete?

Webb Ellis is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby balls3rd of 617.6%Show ranking
Rugby headguards2nd of 623.4%Shown above

How is Webb Ellis measured?

Brandwave collects information about searches that people make online using Webb Ellis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • webb ellis

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How the Brand Demand Index is measured

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