Optimum vs Webb Ellis:Which is more popular by branded search?

Name: Optimum vs Webb Ellis: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Webb Ellis had more branded searches than Optimum among rugby headguards worldwide. Webb Ellis was estimated to have 12.1K branded searches compared to Optimum’s 880, and held a 23.4% Share of Search versus Optimum’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among rugby headguards worldwide in August 2026Which is more popular in search, Optimum or Webb Ellis?

Optimum1.7%880 searches

vs

Webb Ellis23.4%12.1K searches

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Which is more popular in search, Optimum or Webb Ellis?

Compare the rugby headguards people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Optimum and Webb Ellis among rugby headguards worldwide, by month

Month	Canterbury	Webb Ellis	Gilbert	Optimum	N-Pro	Rhino Water Tanks
Oct 2025	69.8%	13.9%	13.9%	1.9%	0.44%	0.02%
Nov 2025	46.3%	25.3%	25.3%	2.3%	0.66%	0.09%
Dec 2025	17.1%	70%	11.4%	1.2%	0.24%	0.03%
Jan 2026	43.5%	29%	23.7%	3.2%	0.61%	0.09%
Feb 2026	41%	27.3%	27.3%	3.6%	0.7%	0.04%
Mar 2026	40.9%	27.4%	27.4%	3.4%	0.88%	0.07%
Apr 2026	48%	26.2%	21.4%	3.5%	0.83%	0.08%
May 2026	47.8%	31.9%	17.4%	2.3%	0.55%	0.03%
Jun 2026	58.1%	21.2%	17.3%	2.8%	0.55%	0.03%
Jul 2026	63%	18.7%	15.3%	2.5%	0.4%	0.06%
Aug 2026	64%	23.4%	10.4%	1.7%	0.33%	0.06%
Sep 2026	—	—	—	—	—	—

How has the Optimum and Webb Ellis comparison changed over the last 12 months?

3 findings

Webb Ellis was ahead of Optimum in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Optimum’s estimated Share of Search among rugby headguards worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 880.
Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby headguards worldwide moved from 13.9% to 23.4%, and its estimated monthly branded searches moved from 6.6K to 12.1K.

How did search popularity change for rugby headguards worldwide in August 2026?

2 changes

In August 2026, Webb Ellis gained estimated Share of Search among rugby headguards worldwide, from 18.7% to 23.4%.
In August 2026, Optimum lost estimated Share of Search among rugby headguards worldwide, from 2.5% to 1.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Optimum’s and Webb Ellis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.