Canterbury vs Gilbert:Which is more popular by branded search?

Name: Canterbury vs Gilbert: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Canterbury had more branded searches than Gilbert among rugby headguards worldwide. Canterbury was estimated to have 33.1K branded searches compared to Gilbert’s 5.4K, and held a 64% Share of Search versus Gilbert’s 10.4%. These are worldwide searches for English-language branded terms.

Share of Search among rugby headguards worldwide in August 2026Which is more popular in search, Canterbury or Gilbert?

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Which is more popular in search, Canterbury or Gilbert?

Compare the rugby headguards people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canterbury and Gilbert among rugby headguards worldwide, by month

Month	Canterbury	Webb Ellis	Gilbert	Optimum	N-Pro	Rhino Water Tanks
Oct 2025	69.8%	13.9%	13.9%	1.9%	0.44%	0.02%
Nov 2025	46.3%	25.3%	25.3%	2.3%	0.66%	0.09%
Dec 2025	17.1%	70%	11.4%	1.2%	0.24%	0.03%
Jan 2026	43.5%	29%	23.7%	3.2%	0.61%	0.09%
Feb 2026	41%	27.3%	27.3%	3.6%	0.7%	0.04%
Mar 2026	40.9%	27.4%	27.4%	3.4%	0.88%	0.07%
Apr 2026	48%	26.2%	21.4%	3.5%	0.83%	0.08%
May 2026	47.8%	31.9%	17.4%	2.3%	0.55%	0.03%
Jun 2026	58.1%	21.2%	17.3%	2.8%	0.55%	0.03%
Jul 2026	63%	18.7%	15.3%	2.5%	0.4%	0.06%
Aug 2026	64%	23.4%	10.4%	1.7%	0.33%	0.06%
Sep 2026	—	—	—	—	—	—

How has the Canterbury and Gilbert comparison changed over the last 12 months?

3 findings

Canterbury was ahead of Gilbert in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby headguards worldwide moved from 69.8% to 64%, and its estimated monthly branded searches held steady at 33.1K.
Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby headguards worldwide moved from 13.9% to 10.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for rugby headguards worldwide in August 2026?

2 changes

In August 2026, Canterbury gained estimated Share of Search among rugby headguards worldwide, from 63% to 64%.
In August 2026, Gilbert lost estimated Share of Search among rugby headguards worldwide, from 15.3% to 10.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.