Brandwave

How popular isCanterbury in search?

In August 2026, there were an estimated 33.1K branded searches for Canterbury worldwide which held steady over the last 11 months. Canterbury holds 48.1% estimated Share of Search among rugby balls worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canterbury48.1%
  2. Steeden26.3%
  3. Webb Ellis17.6%
  4. Gilbert7.8%
  5. Summit0.13%
  6. Rhino Water Tanks0.04%
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Which rugby balls compete with Canterbury?

Canterbury against rugby balls worldwide, by month

Share of Search by month for Canterbury, Steeden, Webb Ellis, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburySteedenWebb EllisGilbertSummitRhino Water Tanks
Oct 202554.1%24.2%10.8%10.8%0.11%0.02%
Nov 202530.1%36.8%16.5%16.5%0.1%0.06%
Dec 202513.8%20.6%56.4%9.2%0.04%0.03%
Jan 202626.9%40.3%18%14.7%0.11%0.05%
Feb 202626.1%39%17.4%17.4%0.11%0.03%
Mar 202626%38.9%17.4%17.4%0.15%0.04%
Apr 202628.6%42.8%15.6%12.8%0.21%0.05%
May 202632.9%32.9%22%12%0.13%0.02%
Jun 202637.5%37.5%13.7%11.2%0.14%0.02%
Jul 202642.4%34.5%12.6%10.3%0.13%0.04%
Aug 202648.1%26.3%17.6%7.8%0.13%0.04%
Sep 2026——————

  1. 1.Canterbury

    48.1%

    Held 1st. 33.1K estimated branded searches, +49.1% vs prior month. Share +5.7 points.

  2. 2.Steeden

    26.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -8.2 points.

  3. 3.Webb Ellis

    17.6%

    Held 3rd. 12.1K estimated branded searches, +83.3% vs prior month. Share +5 points.

  4. 4.Gilbert

    7.8%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Summit

    0.13%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

  6. 6.Rhino Water Tanks

    0.04%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Canterbury and its closest rivals

How has branded search demand for Canterbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby balls worldwide decreased from 54.1% to 48.1%.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby balls worldwide peaked at 54.1% in October 2025 and was lowest at 13.8% in December 2025.

How did search popularity change for rugby balls worldwide in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42.4% to 48.1%.

  2. In August 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 12.6% to 17.6%.

  3. In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.5% to 26.3%.

  4. In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.3% to 7.8%.

  5. Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

  6. Estimated monthly branded searches for Summit worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

Where does Canterbury compete?

Canterbury is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rugby boot brands5th of 50.06%Show ranking
Rugby mouthguards2nd of 66.3%Show ranking
Rugby balls1st of 648.1%Shown above
Rugby headguards1st of 664%Show ranking

How is Canterbury measured?

Brandwave collects information about searches that people make online using Canterbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • canterbury rugby

Do you work for Canterbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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