Canterbury vs Webb Ellis:Which is more popular by branded search?

Name: Canterbury vs Webb Ellis: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Canterbury had more branded searches than Webb Ellis among rugby balls worldwide. Canterbury was estimated to have 33.1K branded searches compared to Webb Ellis’ 12.1K, and held a 48.1% Share of Search versus Webb Ellis’ 17.6%. These are worldwide searches for English-language branded terms.

Share of Search among rugby balls worldwide in August 2026Which is more popular in search, Canterbury or Webb Ellis?

Canterbury48.1%33.1K searches

vs

Webb Ellis17.6%12.1K searches

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Which is more popular in search, Canterbury or Webb Ellis?

Compare the rugby balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canterbury and Webb Ellis among rugby balls worldwide, by month

Month	Canterbury	Steeden	Webb Ellis	Gilbert	Summit	Rhino Water Tanks
Oct 2025	54.1%	24.2%	10.8%	10.8%	0.11%	0.02%
Nov 2025	30.1%	36.8%	16.5%	16.5%	0.1%	0.06%
Dec 2025	13.8%	20.6%	56.4%	9.2%	0.04%	0.03%
Jan 2026	26.9%	40.3%	18%	14.7%	0.11%	0.05%
Feb 2026	26.1%	39%	17.4%	17.4%	0.11%	0.03%
Mar 2026	26%	38.9%	17.4%	17.4%	0.15%	0.04%
Apr 2026	28.6%	42.8%	15.6%	12.8%	0.21%	0.05%
May 2026	32.9%	32.9%	22%	12%	0.13%	0.02%
Jun 2026	37.5%	37.5%	13.7%	11.2%	0.14%	0.02%
Jul 2026	42.4%	34.5%	12.6%	10.3%	0.13%	0.04%
Aug 2026	48.1%	26.3%	17.6%	7.8%	0.13%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Canterbury and Webb Ellis comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Webb Ellis took it in December 2025, Canterbury took it in January 2026.
Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby balls worldwide moved from 54.1% to 48.1%, and its estimated monthly branded searches held steady at 33.1K.
Across the 11 months ending August 2026, Webb Ellis’ estimated Share of Search among rugby balls worldwide moved from 10.8% to 17.6%, and its estimated monthly branded searches moved from 6.6K to 12.1K.

How did search popularity change for rugby balls worldwide in August 2026?

2 changes

In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42.4% to 48.1%.
In August 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 12.6% to 17.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Webb Ellis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.