Brandwave

How popular isBundaberg Rum?

In September 2026, people searched for Bundaberg Rum by name about 520 times worldwide, a 5.5% decrease from the previous year. These searches made up 0.7% of all global spiced rum brand searches, placing Bundaberg Rum fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about spiced rum brands, Bundaberg Rum did not appear in any of the answers.

Search and AI answers in September 2026

Bundaberg Rum is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. Captain MorganShare of searches 59.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BacardiShare of searches 35.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. Foursquare RumShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  4. Havana ClubShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bundaberg RumShare of searches 0.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top spiced rum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bundaberg Rum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Captain Morgan1st
  2. Foursquare Rum2nd
  3. Bacardi3rd
  4. Havana Club–
  5. Bundaberg Rum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Captain Morgan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foursquare Rum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havana Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bundaberg Rum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spiced rum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spiced rum brands compete with Bundaberg Rum?

Bundaberg Rum against spiced rum brands worldwide, by month

Share of searches by month for Captain Morgan, Bacardi, Foursquare Rum, Bundaberg Rum. The figures are in the table below the chart.

View monthly share of searches table
MonthCaptain MorganBacardiFoursquare RumHavana ClubBundaberg Rum
Oct 202564.3%31.7%1.2%2.1%0.67%
Nov 202566.6%29.1%1.2%2.3%0.92%
Dec 202562.3%32.9%2.1%1.9%0.81%
Jan 202659.6%35.4%2.1%2.1%0.74%
Feb 202657.9%36.8%2.9%1.9%0.48%
Mar 202662.7%32.6%2.4%1.7%0.61%
Apr 202655.3%39.5%2.6%2%0.63%
May 202660.2%35.7%1.5%2%0.59%
Jun 202660.2%35.7%1.5%1.9%0.71%
Jul 202658.7%37.2%1.5%2%0.68%
Aug 202658.7%37.3%1.5%1.8%0.68%
Sep 202659.4%35.3%2.7%1.8%0.7%

  1. 1.Captain Morgan

    59.4%

    Held 1st. 44.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Bacardi

    35.3%

    Held 2nd. 26.2K estimated branded searches, -6.4% vs prior month. Share -2 points.

  3. 3.Foursquare Rum

    2.7%

    Moved from 4th to 3rd. 2K estimated branded searches, +78.9% vs prior month. Share +1.2 points.

  4. 4.Havana Club

    1.8%

    Moved from 3rd to 4th. 1.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bundaberg Rum

    0.7%

    Held 5th. 520 estimated branded searches, +2% vs prior month. Share 0 points.

Captain Morgan, Bacardi and 2 other brands sell other things too, so only their searches that name this product count here, like “captain morgan spiced”.

Compare popularity between Bundaberg Rum and its closest rivals

Every comparison with Bundaberg Rum

4 comparisons

How has branded search demand for Bundaberg Rum changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bundaberg Rum worldwide fell from 550 to 520.
  • Across the 12 months ending September 2026, Bundaberg Rum’s share of searches among spiced rum brands worldwide held steady, from 0.67% to 0.7%.

How did search popularity change for spiced rum brands worldwide in September 2026?

4 changes

  1. In September 2026, Foursquare Rum overtook Havana Club to rank 3rd among spiced rum brands worldwide, with 2.7% of the searches.

  2. In September 2026, Captain Morgan gained share of searches among spiced rum brands worldwide, from 58.7% to 59.4%.

  3. In September 2026, Bacardi lost share of searches among spiced rum brands worldwide, from 37.3% to 35.3%.

  4. Estimated monthly branded searches for Havana Club worldwide fell 20.9% over 12 measured months, from 1.7K to 1.4K in September 2026.

How are Bundaberg Rum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bundaberg Rum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bundaberg spiced
  • bundaberg spiced rum

How the Brand Demand Index is measured

Who owns Bundaberg Rum?

Bundaberg Rum is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Bulleit, Captain Morgan, Casamigos, Cîroc, Don Julio, Guinness, Johnnie Walker, Mezcal Unión, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

Do you work for Bundaberg Rum? To request corrections or removal please contact us via our support page and we will be happy to assist.

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