Bacardi vs Bundaberg Rum:Which is more popular?
In September 2026, Bacardi had more branded searches than Bundaberg Rum among spiced rum brands worldwide. Bacardi had about 26,200 branded searches, while Bundaberg Rum had 520. Bacardi made up 35.3% of all spiced rum brand searches we track, and Bundaberg Rum accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about spiced rum brands, Bacardi appeared in one of the five answers and Bundaberg Rum in none.
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Top spiced rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bacardi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bundaberg Rum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Captain Morgan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Foursquare Rum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havana Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bundaberg Rum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spiced rum brands
5 answers
Asked ChatGPT
“Which spiced rum brand should I buy?”
Asked ChatGPT
“What are the best spiced rum brands?”
Asked ChatGPT
“What's the best spiced rum brand for cocktails at home?”
Searched Google, AI Overview
“spiced rum brands”
Searched Google, AI Overview
“best spiced rum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bacardi or Bundaberg Rum more popular in search?
This chart shows how often people search Google for Bacardi and Bundaberg Rum by name. Each line represents a brand's share of searches for all five spiced rum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bacardi, Bundaberg Rum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Captain Morgan | Bacardi | Foursquare Rum | Havana Club | Bundaberg Rum |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 31.7% | 1.2% | 2.1% | 0.67% |
| Nov 2025 | 66.6% | 29.1% | 1.2% | 2.3% | 0.92% |
| Dec 2025 | 62.3% | 32.9% | 2.1% | 1.9% | 0.81% |
| Jan 2026 | 59.6% | 35.4% | 2.1% | 2.1% | 0.74% |
| Feb 2026 | 57.9% | 36.8% | 2.9% | 1.9% | 0.48% |
| Mar 2026 | 62.7% | 32.6% | 2.4% | 1.7% | 0.61% |
| Apr 2026 | 55.3% | 39.5% | 2.6% | 2% | 0.63% |
| May 2026 | 60.2% | 35.7% | 1.5% | 2% | 0.59% |
| Jun 2026 | 60.2% | 35.7% | 1.5% | 1.9% | 0.71% |
| Jul 2026 | 58.7% | 37.2% | 1.5% | 2% | 0.68% |
| Aug 2026 | 58.7% | 37.3% | 1.5% | 1.8% | 0.68% |
| Sep 2026 | 59.4% | 35.3% | 2.7% | 1.8% | 0.7% |
Bacardi sells other things too, so only its searches that name this product count here, like “bacardi spiced”.
How has the Bacardi and Bundaberg Rum comparison changed over the last 12 months?
3 findings
- Bacardi was ahead of Bundaberg Rum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands worldwide moved from 31.7% to 35.3%, and its estimated monthly branded searches held steady at 26.2K.
- Across the 12 months ending September 2026, Bundaberg Rum’s share of searches among spiced rum brands worldwide moved from 0.67% to 0.7%, and its estimated monthly branded searches moved from 550 to 520.
How did search popularity change for spiced rum brands worldwide in September 2026?
1 change
In September 2026, Bacardi lost share of searches among spiced rum brands worldwide, from 37.3% to 35.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bacardi’s and Bundaberg Rum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bacardi
2 branded search terms
- bacardi spiced
- bacardi spiced rum
Bundaberg Rum
2 branded search terms
- bundaberg spiced
- bundaberg spiced rum
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