Captain Morgan vs Foursquare Rum:Which is more popular?
In September 2026, Captain Morgan had more branded searches than Foursquare Rum among spiced rum brands worldwide. Captain Morgan had about 44,100 branded searches, while Foursquare Rum had 2,040. Captain Morgan made up 59.4% of all spiced rum brand searches we track, and Foursquare Rum accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about spiced rum brands, Captain Morgan appeared in all five answers and Foursquare Rum in one. Captain Morgan and Foursquare Rum were each mentioned first in one of the two answers.
Who do people search for more?
Captain Morgan, about 22 searches for every 1 for Foursquare Rum
Who does AI mention more?
Captain Morgan, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top spiced rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Captain Morgan appeared in all five answers. Foursquare Rum was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Captain Morgan and Foursquare Rum were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Captain Morgan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Foursquare Rum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havana Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bundaberg Rum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spiced rum brands
5 answers
Asked ChatGPT
“Which spiced rum brand should I buy?”
Asked ChatGPT
“What are the best spiced rum brands?”
Asked ChatGPT
“What's the best spiced rum brand for cocktails at home?”
Searched Google, AI Overview
“spiced rum brands”
Searched Google, AI Overview
“best spiced rum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Captain Morgan or Foursquare Rum more popular in search?
This chart shows how often people search Google for Captain Morgan and Foursquare Rum by name. Each line represents a brand's share of searches for all five spiced rum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Captain Morgan, Foursquare Rum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Captain Morgan | Bacardi | Foursquare Rum | Havana Club | Bundaberg Rum |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 31.7% | 1.2% | 2.1% | 0.67% |
| Nov 2025 | 66.6% | 29.1% | 1.2% | 2.3% | 0.92% |
| Dec 2025 | 62.3% | 32.9% | 2.1% | 1.9% | 0.81% |
| Jan 2026 | 59.6% | 35.4% | 2.1% | 2.1% | 0.74% |
| Feb 2026 | 57.9% | 36.8% | 2.9% | 1.9% | 0.48% |
| Mar 2026 | 62.7% | 32.6% | 2.4% | 1.7% | 0.61% |
| Apr 2026 | 55.3% | 39.5% | 2.6% | 2% | 0.63% |
| May 2026 | 60.2% | 35.7% | 1.5% | 2% | 0.59% |
| Jun 2026 | 60.2% | 35.7% | 1.5% | 1.9% | 0.71% |
| Jul 2026 | 58.7% | 37.2% | 1.5% | 2% | 0.68% |
| Aug 2026 | 58.7% | 37.3% | 1.5% | 1.8% | 0.68% |
| Sep 2026 | 59.4% | 35.3% | 2.7% | 1.8% | 0.7% |
Captain Morgan and Foursquare Rum sell other things too, so only their searches that name this product count here, like “captain morgan spiced”.
How has the Captain Morgan and Foursquare Rum comparison changed over the last 12 months?
3 findings
- Captain Morgan was ahead of Foursquare Rum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands worldwide moved from 64.3% to 59.4%, and its estimated monthly branded searches moved from 53.1K to 44.1K.
- Across the 12 months ending September 2026, Foursquare Rum’s share of searches among spiced rum brands worldwide moved from 1.2% to 2.7%, and its estimated monthly branded searches moved from 950 to 2K.
How did search popularity change for spiced rum brands worldwide in September 2026?
2 changes
In September 2026, Foursquare Rum overtook Havana Club to rank 3rd among spiced rum brands worldwide, with 2.7% of the searches.
In September 2026, Captain Morgan gained share of searches among spiced rum brands worldwide, from 58.7% to 59.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Captain Morgan’s and Foursquare Rum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Captain Morgan
2 branded search terms
- captain morgan spiced
- captain morgan spiced rum
Foursquare Rum
2 branded search terms
- foursquare spiced
- foursquare spiced rum
Other head-to-heads among spiced rum brands
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