Bundaberg Rum vs Havana Club:Which is more popular?
In September 2026, Havana Club had more branded searches than Bundaberg Rum among spiced rum brands worldwide. Havana Club had about 1,360 branded searches, while Bundaberg Rum had 520. Havana Club made up 1.8% of all spiced rum brand searches we track, and Bundaberg Rum accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about spiced rum brands, neither Bundaberg Rum nor Havana Club appeared in any of the five answers.
Who do people search for more?
Havana Club, about 3 searches for every 1 for Bundaberg Rum
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top spiced rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bundaberg Rum nor Havana Club showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Captain Morgan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Foursquare Rum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Havana Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bundaberg Rum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spiced rum brands
5 answers
Asked ChatGPT
“Which spiced rum brand should I buy?”
Asked ChatGPT
“What are the best spiced rum brands?”
Asked ChatGPT
“What's the best spiced rum brand for cocktails at home?”
Searched Google, AI Overview
“spiced rum brands”
Searched Google, AI Overview
“best spiced rum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bundaberg Rum or Havana Club more popular in search?
This chart shows how often people search Google for Bundaberg Rum and Havana Club by name. Each line represents a brand's share of searches for all five spiced rum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Havana Club, Bundaberg Rum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Captain Morgan | Bacardi | Foursquare Rum | Havana Club | Bundaberg Rum |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 31.7% | 1.2% | 2.1% | 0.67% |
| Nov 2025 | 66.6% | 29.1% | 1.2% | 2.3% | 0.92% |
| Dec 2025 | 62.3% | 32.9% | 2.1% | 1.9% | 0.81% |
| Jan 2026 | 59.6% | 35.4% | 2.1% | 2.1% | 0.74% |
| Feb 2026 | 57.9% | 36.8% | 2.9% | 1.9% | 0.48% |
| Mar 2026 | 62.7% | 32.6% | 2.4% | 1.7% | 0.61% |
| Apr 2026 | 55.3% | 39.5% | 2.6% | 2% | 0.63% |
| May 2026 | 60.2% | 35.7% | 1.5% | 2% | 0.59% |
| Jun 2026 | 60.2% | 35.7% | 1.5% | 1.9% | 0.71% |
| Jul 2026 | 58.7% | 37.2% | 1.5% | 2% | 0.68% |
| Aug 2026 | 58.7% | 37.3% | 1.5% | 1.8% | 0.68% |
| Sep 2026 | 59.4% | 35.3% | 2.7% | 1.8% | 0.7% |
Havana Club sells other things too, so only its searches that name this product count here, like “havana club spiced”.
How has the Bundaberg Rum and Havana Club comparison changed over the last 12 months?
3 findings
- Havana Club was ahead of Bundaberg Rum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bundaberg Rum’s share of searches among spiced rum brands worldwide moved from 0.67% to 0.7%, and its estimated monthly branded searches moved from 550 to 520.
- Across the 12 months ending September 2026, Havana Club’s share of searches among spiced rum brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
How did search popularity change for spiced rum brands worldwide in September 2026?
2 changes
In September 2026, Foursquare Rum overtook Havana Club to rank 3rd among spiced rum brands worldwide, with 2.7% of the searches.
Estimated monthly branded searches for Havana Club worldwide fell 20.9% over 12 measured months, from 1.7K to 1.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bundaberg Rum’s and Havana Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bundaberg Rum
2 branded search terms
- bundaberg spiced
- bundaberg spiced rum
Havana Club
2 branded search terms
- havana club spiced
- havana club spiced rum
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