Brandwave

How popular isBoori in search?

In September 2026, there were an estimated 18.1K branded searches for Boori worldwide which held steady over the last 12 months. Boori holds 26.4% estimated Share of Search among bed rail brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Munchkin50.1%
  2. Boori26.4%
  3. Halo21.6%
  4. Regalo1.9%
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Which bed rail brands compete with Boori?

Boori against bed rail brands worldwide, by month

Share of Search by month for Munchkin, Boori, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinBooriHaloRegalo
Oct 202545.9%28.4%23.2%2.5%
Nov 202541.8%36%19.6%2.6%
Dec 202547.8%30%20.1%2.2%
Jan 202646.6%28%22.9%2.5%
Feb 202648.1%27.3%22.3%2.4%
Mar 202651.2%25.6%20.9%2.2%
Apr 202645%31.6%21.1%2.3%
May 202645.5%31.3%20.9%2.2%
Jun 202649.2%28.9%19.3%2.6%
Jul 202652.8%24.7%20.2%2.2%
Aug 202651.2%25.8%21.1%1.9%
Sep 202650.1%26.4%21.6%1.9%

  1. 1.Munchkin

    50.1%

    Held 1st. 34.4K estimated branded searches, -4.2% vs prior month. Share -1.1 points.

  2. 2.Boori

    26.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Halo

    21.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Regalo

    1.9%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Boori and its closest rivals

Every comparison with Boori

How has branded search demand for Boori changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Boori worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Boori’s estimated Share of Search among bed rail brands worldwide decreased from 28.4% to 26.4%.
  • Across the 12 months ending September 2026, Boori’s estimated Share of Search among bed rail brands worldwide peaked at 36% in November 2025 and was lowest at 24.7% in July 2026.

How did search popularity change for bed rail brands worldwide in September 2026?

  1. In September 2026, Boori gained estimated Share of Search among bed rail brands worldwide, from 25.8% to 26.4%.

  2. In September 2026, Munchkin lost estimated Share of Search among bed rail brands worldwide, from 51.2% to 50.1%.

  3. Halo’s estimated Share of Search among bed rail brands worldwide has gained ground for 3 months in a row, from 19.3% to 21.6% in September 2026.

  4. Estimated monthly branded searches for Regalo worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Boori compete?

Boori is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nursery furniture brands5th of 52.7%Show ranking
Cot mattress brands4th of 53%Show ranking
Cot sheets brands3rd of 33.2%Show ranking
Cot bed brands2nd of 311.7%Show ranking
Bed rail brands2nd of 426.4%Shown above

How is Boori measured?

Brandwave collects information about searches that people make online using Boori’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • boori

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How the Brand Demand Index is measured

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