Boori vs Snuz:Which is searched more?
In September 2026, Boori had more branded searches than Snuz among cot mattress brands worldwide. Boori was estimated to have 18.1K branded searches compared to Snuz’s 14.8K, and held a 3.2% Share of Search versus Snuz’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boori or Snuz?
Compare the cot mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boori, Snuz. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Leander | Ecosa | Boori | Snuz |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 16.9% | 11.3% | 3.4% | 3.4% |
| Nov 2025 | 67.5% | 13% | 13% | 3.2% | 3.2% |
| Dec 2025 | 64.3% | 15.1% | 12.4% | 3.7% | 4.5% |
| Jan 2026 | 65.7% | 15.5% | 12.7% | 3.1% | 3.1% |
| Feb 2026 | 64.8% | 18.4% | 10.1% | 3% | 3.7% |
| Mar 2026 | 65.2% | 18.5% | 10.2% | 2.5% | 3.7% |
| Apr 2026 | 60.6% | 21% | 11.5% | 3.4% | 3.4% |
| May 2026 | 63% | 19.7% | 10.8% | 3.2% | 3.2% |
| Jun 2026 | 59.8% | 20.4% | 13.7% | 3.4% | 2.7% |
| Jul 2026 | 66.5% | 16.8% | 11.2% | 2.7% | 2.7% |
| Aug 2026 | 67.5% | 15.7% | 10.5% | 3.1% | 3.1% |
| Sep 2026 | 67.9% | 15.8% | 10.6% | 3.2% | 2.6% |
How has the Boori and Snuz comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Boori took it in June 2026.
- Across the 12 months ending September 2026, Boori’s estimated Share of Search among cot mattress brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Snuz’s estimated Share of Search among cot mattress brands worldwide moved from 3.4% to 2.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for cot mattress brands worldwide in September 2026?
1 change
In September 2026, Snuz lost estimated Share of Search among cot mattress brands worldwide, from 3.1% to 2.6%.
Other head-to-heads among cot mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Boori’s and Snuz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.