How popular isSnuz in search?
In September 2026, there were an estimated 14.8K branded searches for Snuz worldwide which is down 18.2% over the last 12 months. Snuz holds 2.4% estimated Share of Search among cot mattress brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Snuz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cot mattress brands | 5th of 5 | 2.4% | Shown below |
| Cot bed brands | 3rd of 3 | 9.6% | Show ranking |
Which cot mattress brands compete with Snuz?
Share of Search by month for Stokke, Leander, Ecosa, Boori, Snuz. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Leander | Ecosa | Boori | Snuz |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 15.9% | 10.6% | 3.2% | 3.2% |
| Nov 2025 | 69.3% | 12.3% | 12.3% | 3% | 3% |
| Dec 2025 | 66.6% | 14.2% | 11.6% | 3.5% | 4.2% |
| Jan 2026 | 67.9% | 14.5% | 11.8% | 2.9% | 2.9% |
| Feb 2026 | 67% | 17.3% | 9.4% | 2.8% | 3.5% |
| Mar 2026 | 67% | 17.5% | 9.6% | 2.4% | 3.5% |
| Apr 2026 | 63% | 19.7% | 10.8% | 3.2% | 3.2% |
| May 2026 | 65.1% | 18.6% | 10.2% | 3.1% | 3.1% |
| Jun 2026 | 62.1% | 19.2% | 12.9% | 3.2% | 2.6% |
| Jul 2026 | 68.8% | 15.6% | 10.4% | 2.6% | 2.6% |
| Aug 2026 | 69.6% | 14.7% | 9.8% | 2.9% | 2.9% |
| Sep 2026 | 70% | 14.8% | 9.9% | 3% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70% | 429K | 0% | +0.4 points | |
| 2, held 2nd | 14.8% | 90.5K | 0% | +0.1 points | |
| 3, held 3rd | 9.9% | 60.5K | 0% | +0.1 points | |
| 4, held 4th | 3% | 18.1K | 0% | 0 points | |
| 5, held 5th | 2.4% | 14.8K | -18.2% | -0.5 points |
1.
Stokke70%
Held 1st. 429K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.Leander
14.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Ecosa9.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Boori3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Snuz2.4%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Snuz and its closest rivals
Every comparison with Snuz
5 comparisons
How has branded search demand for Snuz changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snuz worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Snuz’s estimated Share of Search among cot mattress brands worldwide decreased from 3.2% to 2.4%.
- Across the 12 months ending September 2026, Snuz’s estimated Share of Search among cot mattress brands worldwide peaked at 4.2% in December 2025 and was lowest at 2.4% in September 2026.
How did search popularity change for cot mattress brands worldwide in September 2026?
2 changes
In September 2026, Snuz lost estimated Share of Search among cot mattress brands worldwide, from 2.9% to 2.4%.
Stokke’s estimated Share of Search among cot mattress brands worldwide has gained ground for 3 months in a row, from 62.1% to 70% in September 2026.
How is Snuz measured?
Brandwave collects information about searches that people make online using Snuz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- snuz
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Is Snuz your brand?
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