Babyletto vs Snuz:Which is searched more?
In September 2026, Babyletto had more branded searches than Snuz among cot bed brands worldwide. Babyletto had about 33,100 branded searches, while Snuz had 14,800. Babyletto made up 6.3% of all cot bed brand searches we track, and Snuz accounted for 2.8%. These are worldwide searches for English-language branded terms.
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Is Babyletto or Snuz more popular in search?
Compare the cot bed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Babyletto, Snuz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Silver Cross | Babyletto | Boori | Snuz |
|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 15.2% | 5.6% | 3.7% | 3.7% |
| Nov 2025 | 74.7% | 11.8% | 6.4% | 3.5% | 3.5% |
| Dec 2025 | 69% | 16.2% | 5.9% | 4% | 4.9% |
| Jan 2026 | 72.8% | 14% | 6.3% | 3.4% | 3.4% |
| Feb 2026 | 69.4% | 16.2% | 7.2% | 3.2% | 4% |
| Mar 2026 | 72.9% | 13.9% | 6.2% | 2.8% | 4.2% |
| Apr 2026 | 68.9% | 16% | 7.2% | 3.9% | 3.9% |
| May 2026 | 71.1% | 14.9% | 6.7% | 3.7% | 3.7% |
| Jun 2026 | 70.6% | 16.2% | 5.9% | 4% | 3.2% |
| Jul 2026 | 72.4% | 15% | 6.7% | 3% | 3% |
| Aug 2026 | 73% | 13.9% | 6.2% | 3.4% | 3.4% |
| Sep 2026 | 73.5% | 14% | 6.3% | 3.4% | 2.8% |
How has the Babyletto and Snuz comparison changed over the last 12 months?
3 findings
- Babyletto was ahead of Snuz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babyletto’s share of searches among cot bed brands worldwide moved from 5.6% to 6.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Snuz’s share of searches among cot bed brands worldwide moved from 3.7% to 2.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for cot bed brands worldwide in September 2026?
2 changes
In September 2026, Snuz lost share of searches among cot bed brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for Babyletto worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Babyletto’s and Snuz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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