Babyletto vs Stokke:Which is searched more?
In September 2026, Stokke had more branded searches than Babyletto among cot bed brands worldwide. Stokke had about 388,000 branded searches, while Babyletto had 33,100. Stokke made up 73.5% of all cot bed brand searches we track, and Babyletto accounted for 6.3%. These are worldwide searches for English-language branded terms.
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Is Babyletto or Stokke more popular in search?
Compare the cot bed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stokke, Babyletto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Silver Cross | Babyletto | Boori | Snuz |
|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 15.2% | 5.6% | 3.7% | 3.7% |
| Nov 2025 | 74.7% | 11.8% | 6.4% | 3.5% | 3.5% |
| Dec 2025 | 69% | 16.2% | 5.9% | 4% | 4.9% |
| Jan 2026 | 72.8% | 14% | 6.3% | 3.4% | 3.4% |
| Feb 2026 | 69.4% | 16.2% | 7.2% | 3.2% | 4% |
| Mar 2026 | 72.9% | 13.9% | 6.2% | 2.8% | 4.2% |
| Apr 2026 | 68.9% | 16% | 7.2% | 3.9% | 3.9% |
| May 2026 | 71.1% | 14.9% | 6.7% | 3.7% | 3.7% |
| Jun 2026 | 70.6% | 16.2% | 5.9% | 4% | 3.2% |
| Jul 2026 | 72.4% | 15% | 6.7% | 3% | 3% |
| Aug 2026 | 73% | 13.9% | 6.2% | 3.4% | 3.4% |
| Sep 2026 | 73.5% | 14% | 6.3% | 3.4% | 2.8% |
How has the Babyletto and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Babyletto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babyletto’s share of searches among cot bed brands worldwide moved from 5.6% to 6.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot bed brands worldwide moved from 71.7% to 73.5%, and its estimated monthly branded searches moved from 348K to 388K.
How did search popularity change for cot bed brands worldwide in September 2026?
2 changes
Stokke’s share of searches among cot bed brands worldwide has gained ground for 3 months in a row, from 70.6% to 73.5% in September 2026.
Estimated monthly branded searches for Babyletto worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Babyletto’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cot bed brands
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