Brandwave

How popular isBabyletto?

In September 2026, people searched for Babyletto by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 6.3% of all global cot bed brand searches, placing Babyletto third out of five brands. When we asked both ChatGPT and Google AI Overviews about cot bed brands, Babyletto appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Babyletto is the third most searched of 5 competitors and the most recommended in AI answers.

  1. StokkeShare of searches 73.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Silver CrossShare of searches 14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BabylettoShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. BooriShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. SnuzShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cot bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Babyletto was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Babyletto is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Babyletto1st
  2. Stokke2nd
  3. Boori3rd
  4. Silver Cross–
  5. Snuz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babyletto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot bed brands

5 answers

  • Asked ChatGPT

    “Which cot bed brand should I buy?”

    1. 1Babyletto
    2. 2Stokke

  • Asked ChatGPT

    “What are the best cot bed brands?”

    1. 1Babyletto
    2. 2Stokke
    3. 3Boori

  • Asked ChatGPT

    “What's the best cot bed brand for baby sleep space?”

    1. 1Babyletto
    2. 2Stokke

  • Searched Google, AI Overview

    “baby cot bed”

    1. Searched Google, AI Overview

      “convertible cot bed”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which cot bed brands compete with Babyletto?

      Babyletto against cot bed brands worldwide, by month

      Share of searches by month for Stokke, Silver Cross, Babyletto, Boori, Snuz. The figures are in the table below the chart.

      View monthly share of searches table
      MonthStokkeSilver CrossBabylettoBooriSnuz
      Oct 202571.7%15.2%5.6%3.7%3.7%
      Nov 202574.7%11.8%6.4%3.5%3.5%
      Dec 202569%16.2%5.9%4%4.9%
      Jan 202672.8%14%6.3%3.4%3.4%
      Feb 202669.4%16.2%7.2%3.2%4%
      Mar 202672.9%13.9%6.2%2.8%4.2%
      Apr 202668.9%16%7.2%3.9%3.9%
      May 202671.1%14.9%6.7%3.7%3.7%
      Jun 202670.6%16.2%5.9%4%3.2%
      Jul 202672.4%15%6.7%3%3%
      Aug 202673%13.9%6.2%3.4%3.4%
      Sep 202673.5%14%6.3%3.4%2.8%

      1. 1.Stokke

        73.5%

        Held 1st. 388K estimated branded searches, 0% vs prior month. Share +0.5 points.

      2. 2.Silver Cross

        14%

        Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

      3. 3.Babyletto

        6.3%

        Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

      4. 4.Boori

        3.4%

        Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

      5. 5.Snuz

        2.8%

        Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

      Compare popularity between Babyletto and its closest rivals

      Every comparison with Babyletto

      10 comparisons

      How has branded search demand for Babyletto changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Babyletto worldwide rose from 27.1K to 33.1K.
      • Across the 12 months ending September 2026, Babyletto’s share of searches among cot bed brands worldwide increased from 5.6% to 6.3%.
      • Across the 12 months ending September 2026, Babyletto’s share of searches among cot bed brands worldwide peaked at 7.2% in February 2026 and was lowest at 5.6% in October 2025.

      How did search popularity change for cot bed brands worldwide in September 2026?

      3 changes

      1. In September 2026, Snuz lost share of searches among cot bed brands worldwide, from 3.4% to 2.8%.

      2. Stokke’s share of searches among cot bed brands worldwide has gained ground for 3 months in a row, from 70.6% to 73.5% in September 2026.

      3. Estimated monthly branded searches for Babyletto worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

      How are Babyletto’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Babyletto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • babyletto

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      How the Brand Demand Index is measured

      Where does Babyletto compete?

      Babyletto is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Nursery furniture brands6th of 92.6%Show ranking
      Cot bed brands3rd of 56.3%Shown above
      Creator with pink hair and a pink jacket

      Is Babyletto your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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