Babyletto vs DaVinci:Which is more popular?
In September 2026, Babyletto had more branded searches than DaVinci among nursery furniture brands worldwide. Babyletto had about 33,100 branded searches, while DaVinci had 9,900. Babyletto made up 2.6% of all nursery furniture brand searches we track, and DaVinci accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, Babyletto and DaVinci each appeared in four of the five answers. Babyletto was mentioned before DaVinci in every answer.
Who do people search for more?
Babyletto, about 3 searches for every 1 for DaVinci
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Babyletto, named ahead of DaVinci in every answer
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Top nursery furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Babyletto and DaVinci were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Babyletto was listed before DaVinci in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pottery Barn Kids4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Babyletto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DaVinci4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stokke2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Namesake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nursery furniture brands
5 answers
Asked ChatGPT
“Which nursery furniture brand should I buy?”
Asked ChatGPT
“What are the best nursery furniture brands?”
Asked ChatGPT
“What's the best nursery furniture brand for a baby's room?”
Searched Google, AI Overview
“best nursery furniture”
Searched Google, AI Overview
“cot and dresser set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Babyletto or DaVinci more popular in search?
This chart shows how often people search Google for Babyletto and DaVinci by name. Each line represents a brand's share of searches for all nine nursery furniture brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Babyletto, DaVinci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn Kids | Stokke | Leander | Mocka | Touchwood | Babyletto | Boori | DaVinci | Namesake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 31.6% | 7.5% | 6.1% | 4.1% | 2.2% | 1.5% | 1% | 0.31% |
| Nov 2025 | 50.1% | 31% | 5.5% | 5.5% | 3% | 2.5% | 1.4% | 0.74% | 0.27% |
| Dec 2025 | 52.2% | 27% | 5.7% | 5.7% | 4.7% | 2.1% | 1.4% | 0.77% | 0.29% |
| Jan 2026 | 43.6% | 33.7% | 7.2% | 5.9% | 3.9% | 2.6% | 1.4% | 1.2% | 0.44% |
| Feb 2026 | 42.3% | 33% | 8.5% | 5.7% | 4.7% | 3.1% | 1.4% | 0.93% | 0.42% |
| Mar 2026 | 38.5% | 36% | 9.4% | 5.2% | 5.2% | 2.8% | 1.3% | 1.3% | 0.39% |
| Apr 2026 | 36.2% | 34.6% | 10.8% | 6% | 6% | 3.3% | 1.8% | 0.97% | 0.44% |
| May 2026 | 39.2% | 33.6% | 9.6% | 6.4% | 5.3% | 2.9% | 1.6% | 1.1% | 0.39% |
| Jun 2026 | 40.5% | 32% | 9.9% | 6.7% | 5.4% | 2.4% | 1.6% | 1.1% | 0.4% |
| Jul 2026 | 49.4% | 29.3% | 6.6% | 5.4% | 4.4% | 2.4% | 1.1% | 0.89% | 0.33% |
| Aug 2026 | 48.3% | 30.7% | 6.5% | 5.3% | 4.3% | 2.4% | 1.3% | 0.87% | 0.32% |
| Sep 2026 | 43.8% | 34.1% | 7.2% | 4.8% | 4.8% | 2.6% | 1.4% | 0.79% | 0.36% |
How has the Babyletto and DaVinci comparison changed over the last 12 months?
3 findings
- Babyletto was ahead of DaVinci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babyletto’s share of searches among nursery furniture brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, DaVinci’s share of searches among nursery furniture brands worldwide moved from 1% to 0.79%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for nursery furniture brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Babyletto’s and DaVinci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nursery furniture brands
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