Silver Cross vs Stokke:Which is more popular?
In September 2026, Stokke had more branded searches than Silver Cross among cot bed brands worldwide. Stokke had about 388,000 branded searches, while Silver Cross had 74,000. Stokke made up 73.5% of all cot bed brand searches we track, and Silver Cross accounted for 14%. When we asked ChatGPT and Google AI Overviews about cot bed brands, Stokke appeared in three of the five answers and Silver Cross in none.
Who do people search for more?
Stokke, about 5 searches for every 1 for Silver Cross
Who does AI mention more?
Stokke, mentioned in 3 of 5 answers, Silver Cross in 0
Who does AI recommend more?
Stokke, the only one of the two named
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Top cot bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stokke was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Cross did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Babyletto1st- Stokke2nd
Boori3rd
Silver Cross–
Snuz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stokke3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Babyletto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot bed brands
5 answers
Asked ChatGPT
“Which cot bed brand should I buy?”
Asked ChatGPT
“What are the best cot bed brands?”
Asked ChatGPT
“What's the best cot bed brand for baby sleep space?”
Searched Google, AI Overview
“baby cot bed”
Searched Google, AI Overview
“convertible cot bed”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Silver Cross or Stokke more popular in search?
This chart shows how often people search Google for Silver Cross and Stokke by name. Each line represents a brand's share of searches for all five cot bed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stokke, Silver Cross. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Silver Cross | Babyletto | Boori | Snuz |
|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 15.2% | 5.6% | 3.7% | 3.7% |
| Nov 2025 | 74.7% | 11.8% | 6.4% | 3.5% | 3.5% |
| Dec 2025 | 69% | 16.2% | 5.9% | 4% | 4.9% |
| Jan 2026 | 72.8% | 14% | 6.3% | 3.4% | 3.4% |
| Feb 2026 | 69.4% | 16.2% | 7.2% | 3.2% | 4% |
| Mar 2026 | 72.9% | 13.9% | 6.2% | 2.8% | 4.2% |
| Apr 2026 | 68.9% | 16% | 7.2% | 3.9% | 3.9% |
| May 2026 | 71.1% | 14.9% | 6.7% | 3.7% | 3.7% |
| Jun 2026 | 70.6% | 16.2% | 5.9% | 4% | 3.2% |
| Jul 2026 | 72.4% | 15% | 6.7% | 3% | 3% |
| Aug 2026 | 73% | 13.9% | 6.2% | 3.4% | 3.4% |
| Sep 2026 | 73.5% | 14% | 6.3% | 3.4% | 2.8% |
How has the Silver Cross and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Silver Cross in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among cot bed brands worldwide moved from 15.2% to 14%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot bed brands worldwide moved from 71.7% to 73.5%, and its estimated monthly branded searches moved from 348K to 388K.
How did search popularity change for cot bed brands worldwide in September 2026?
1 change
Stokke’s share of searches among cot bed brands worldwide has gained ground for 3 months in a row, from 70.6% to 73.5% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Silver Cross’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silver Cross
1 branded search term
- silver cross
Stokke
3 branded search terms
- stokke
- stokke flexi bath
- stokke trapp
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