Boori vs Newton Baby:Which is more popular?
In September 2026, Boori had more branded searches than Newton Baby among cot mattress brands worldwide. Boori had about 18,100 branded searches, while Newton Baby had 5,400. Boori made up 3% of all cot mattress brand searches we track, and Newton Baby accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, Newton Baby appeared in two of the five answers and Boori in none.
Who do people search for more?
Boori, about 3 searches for every 1 for Newton Baby
Who does AI mention more?
Newton Baby, mentioned in 2 of 5 answers, Boori in 0
Who does AI recommend more?
Newton Baby, the only one of the two named
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Top cot mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Newton Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boori did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Newton Baby1st
Naturepedic2nd
Sealy3rd
Stokke–- Leander–
Ecosa–- Boori–
Snuz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Naturepedic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sealy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newton Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot mattress brands
5 answers
Asked ChatGPT
“Which cot mattress brand should I buy?”
Asked ChatGPT
“What are the best cot mattress brands?”
Asked ChatGPT
“What's the best cot mattress brand for safe baby sleep?”
Searched Google, AI Overview
“best cot mattress”
Searched Google, AI Overview
“firm cot mattress”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Boori or Newton Baby more popular in search?
This chart shows how often people search Google for Boori and Newton Baby by name. Each line represents a brand's share of searches for all eight cot mattress brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Boori, Newton Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | Leander | Ecosa | Boori | Naturepedic | Snuz | Newton Baby | Sealy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 16.1% | 10.8% | 3.2% | 2.2% | 3.2% | 0.96% | 1.4% |
| Nov 2025 | 64.8% | 12.5% | 12.5% | 3.1% | 2.5% | 3.1% | 1.4% | 0.26% |
| Dec 2025 | 61.4% | 14.4% | 11.8% | 3.5% | 2.9% | 4.3% | 1.1% | 0.57% |
| Jan 2026 | 62.8% | 14.8% | 12.1% | 3% | 2.4% | 3% | 1.1% | 0.88% |
| Feb 2026 | 61.8% | 17.6% | 9.6% | 2.9% | 2.9% | 3.5% | 1% | 0.7% |
| Mar 2026 | 62.6% | 17.7% | 9.8% | 2.4% | 2.4% | 3.6% | 1.1% | 0.47% |
| Apr 2026 | 57.8% | 20% | 11% | 3.3% | 3.3% | 3.3% | 0.98% | 0.35% |
| May 2026 | 60.2% | 18.8% | 10.3% | 3.1% | 3.1% | 3.1% | 1.1% | 0.27% |
| Jun 2026 | 57.4% | 19.6% | 13.2% | 3.2% | 2.6% | 2.6% | 0.96% | 0.29% |
| Jul 2026 | 63.5% | 16% | 10.7% | 2.6% | 3.2% | 2.6% | 0.96% | 0.34% |
| Aug 2026 | 64.6% | 15.1% | 10.1% | 3% | 3% | 3% | 0.9% | 0.32% |
| Sep 2026 | 65% | 15.2% | 10.1% | 3% | 3% | 2.5% | 0.9% | 0.27% |
How has the Boori and Newton Baby comparison changed over the last 12 months?
3 findings
- Boori was ahead of Newton Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boori’s share of searches among cot mattress brands worldwide moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Newton Baby’s share of searches among cot mattress brands worldwide moved from 0.96% to 0.9%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for cot mattress brands worldwide in September 2026?
0 changes
Neither Boori nor Newton Baby moved beyond provider rounding among cot mattress brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boori’s and Newton Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boori
1 branded search term
- boori
Newton Baby
1 branded search term
- newton baby
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