Boori vs Touchwood:Which is searched more?
In September 2026, Touchwood had more branded searches than Boori among nursery furniture brands worldwide. Touchwood was estimated to have 60.5K branded searches compared to Boori’s 18.1K, and held a 9.2% Share of Search versus Boori’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boori or Touchwood?
Compare the nursery furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Touchwood, Boori. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Leander | Mocka | Touchwood | Boori |
|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 14.8% | 12.1% | 8.1% | 3% |
| Nov 2025 | 66.9% | 11.9% | 11.9% | 6.5% | 2.9% |
| Dec 2025 | 60.6% | 12.9% | 12.9% | 10.5% | 3.2% |
| Jan 2026 | 64.7% | 13.8% | 11.3% | 7.5% | 2.8% |
| Feb 2026 | 62% | 16% | 10.7% | 8.7% | 2.6% |
| Mar 2026 | 63.2% | 16.5% | 9.1% | 9.1% | 2.2% |
| Apr 2026 | 58.5% | 18.3% | 10.1% | 10.1% | 3% |
| May 2026 | 59.5% | 17% | 11.4% | 9.3% | 2.8% |
| Jun 2026 | 57.5% | 17.8% | 12% | 9.8% | 2.9% |
| Jul 2026 | 62.4% | 14.2% | 11.6% | 9.5% | 2.3% |
| Aug 2026 | 63.8% | 13.5% | 11% | 9% | 2.7% |
| Sep 2026 | 65.1% | 13.7% | 9.2% | 9.2% | 2.7% |
How has the Boori and Touchwood comparison changed over the last 12 months?
3 findings
- Touchwood was ahead of Boori in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boori’s estimated Share of Search among nursery furniture brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Touchwood’s estimated Share of Search among nursery furniture brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for nursery furniture brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
Other head-to-heads among nursery furniture brands
How each brand is measured
Brandwave collects information about searches that people make online using Boori’s and Touchwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.