Brandwave

How popular isTouchwood in search?

In September 2026, there were an estimated 60.5K branded searches for Touchwood worldwide which is up 22.2% over the last 12 months. Touchwood holds 9.2% estimated Share of Search among nursery furniture brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke65.1%
  2. Leander13.7%
  3. Mocka9.2%
  4. Touchwood9.2%
  5. Boori2.7%

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Which nursery furniture brands compete with Touchwood?

Touchwood against nursery furniture brands worldwide, by month

Share of Search by month for Stokke, Leander, Mocka, Touchwood, Boori. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeLeanderMockaTouchwoodBoori
Oct 202562.2%14.8%12.1%8.1%3%
Nov 202566.9%11.9%11.9%6.5%2.9%
Dec 202560.6%12.9%12.9%10.5%3.2%
Jan 202664.7%13.8%11.3%7.5%2.8%
Feb 202662%16%10.7%8.7%2.6%
Mar 202663.2%16.5%9.1%9.1%2.2%
Apr 202658.5%18.3%10.1%10.1%3%
May 202659.5%17%11.4%9.3%2.8%
Jun 202657.5%17.8%12%9.8%2.9%
Jul 202662.4%14.2%11.6%9.5%2.3%
Aug 202663.8%13.5%11%9%2.7%
Sep 202665.1%13.7%9.2%9.2%2.7%

  1. 1.Stokke

    65.1%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Leander

    13.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Mocka

    9.2%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Touchwood

    9.2%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Boori

    2.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Touchwood and its closest rivals

Every comparison with Touchwood

How has branded search demand for Touchwood changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Touchwood worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Touchwood’s estimated Share of Search among nursery furniture brands worldwide increased from 8.1% to 9.2%.
  • Across the 12 months ending September 2026, Touchwood’s estimated Share of Search among nursery furniture brands worldwide peaked at 10.5% in December 2025 and was lowest at 6.5% in November 2025.

How did search popularity change for nursery furniture brands worldwide in September 2026?

  1. In September 2026, Stokke gained estimated Share of Search among nursery furniture brands worldwide, from 63.8% to 65.1%.

  2. In September 2026, Mocka lost estimated Share of Search among nursery furniture brands worldwide, from 11% to 9.2%.

  3. Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How is Touchwood measured?

Brandwave collects information about searches that people make online using Touchwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • touchwood

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How the Brand Demand Index is measured

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