How popular isBlackmores in search?
In September 2026, there were an estimated 201K branded searches for Blackmores worldwide which is up 21.8% over the last 12 months. Blackmores holds 38% estimated Share of Search among supplement brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blackmores38%
Thompson's38%
Good Health14%
Swisse9.4%
Nature's Way0.66%
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Which supplement brands compete with Blackmores?
Share of Search by month for Blackmores, Thompson's, Good Health, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Thompson's | Good Health | Swisse | Nature's Way |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 45.8% | 13.8% | 9.2% | 0.48% |
| Nov 2025 | 31.5% | 47% | 11.6% | 9.5% | 0.42% |
| Dec 2025 | 31.3% | 46.6% | 14% | 7.7% | 0.41% |
| Jan 2026 | 30.3% | 45.2% | 16.6% | 7.4% | 0.48% |
| Feb 2026 | 27.9% | 50.8% | 12.5% | 8.4% | 0.54% |
| Mar 2026 | 33.5% | 40.8% | 15% | 10.1% | 0.59% |
| Apr 2026 | 39.7% | 39.7% | 12% | 8% | 0.57% |
| May 2026 | 33.5% | 40.8% | 15% | 10.1% | 0.59% |
| Jun 2026 | 35.1% | 42.8% | 12.9% | 8.6% | 0.62% |
| Jul 2026 | 38% | 38% | 14% | 9.4% | 0.61% |
| Aug 2026 | 35% | 42.9% | 12.9% | 8.6% | 0.56% |
| Sep 2026 | 38% | 38% | 14% | 9.4% | 0.66% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38% | 201K | 0% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38% | 201K | -18.3% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14% | 74K | 0% | +1.1 points | |
| 4, held 4th | 9.4% | 49.5K | 0% | +0.7 points | |
| 5, held 5th | 0.66% | 3.5K | +9.4% | +0.1 points |
38%
Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +3 points.
38%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -4.9 points.
14%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Swisse9.4%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
0.66%
Held 5th. 3.5K estimated branded searches, +9.4% vs prior month. Share +0.1 points.
Compare search popularity between Blackmores and its closest rivals
Every comparison with Blackmores
16 comparisons
- Blackmores vs Thompson's
- BioGaia vs Blackmores
- Blackmores vs BLIS
- Blackmores vs Centrum
- Blackmores vs Seed
- Blackmores vs Yakult
- Blackmores vs Solgar
- Blackmores vs Nordic Naturals
- Blackmores vs Radiance
- Blackmores vs Good Health
- Blackmores vs Nature Made
- Blackmores vs Nature's Bounty
- Blackmores vs Swisse
- Blackmores vs Carlson
- Blackmores vs Nature's Way
- Blackmores vs Thorne
How has branded search demand for Blackmores changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among supplement brands worldwide increased from 30.7% to 38%.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among supplement brands worldwide peaked at 39.7% in April 2026 and was lowest at 27.9% in February 2026.
- Across the 12 months ending September 2026, Blackmores rose from 2nd to 1st among supplement brands worldwide.
How did search popularity change for supplement brands worldwide in September 2026?
5 changes
In September 2026, Blackmores overtook Thompson's to become the leader among supplement brands worldwide, with 38% estimated Share of Search.
In September 2026, Good Health gained estimated Share of Search among supplement brands worldwide, from 12.9% to 14%.
In September 2026, Swisse gained estimated Share of Search among supplement brands worldwide, from 8.6% to 9.4%.
In September 2026, Thompson's lost estimated Share of Search among supplement brands worldwide, from 42.9% to 38%.
Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.
Where does Blackmores compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Probiotic brands | 5th of 6 | 7.6% | Show ranking |
| Vitamin brands | 2nd of 5 | 7.7% | Show ranking |
| Supplement brands | 1st of 5 | 38% | Shown above |
| Fish oil brands | 1st of 7 | 42.2% | Show ranking |
How is Blackmores measured?
Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blackmores
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Is Blackmores your brand?
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