Supplement brands:Which are searched most?
Blackmores and Thompson's share the highest estimated Share of Search among supplement brands worldwide, at 38% in September 2026. These are worldwide searches for English-language branded terms.
Blackmores38%
Thompson's38%
Good Health14%
Swisse9.4%
Nature's Way0.66%
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Share of SearchLeaderboard
Compare the vitamin and supplement brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blackmores, Thompson's, Good Health, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Thompson's | Good Health | Swisse | Nature's Way |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 45.8% | 13.8% | 9.2% | 0.48% |
| Nov 2025 | 31.5% | 47% | 11.6% | 9.5% | 0.42% |
| Dec 2025 | 31.3% | 46.6% | 14% | 7.7% | 0.41% |
| Jan 2026 | 30.3% | 45.2% | 16.6% | 7.4% | 0.48% |
| Feb 2026 | 27.9% | 50.8% | 12.5% | 8.4% | 0.54% |
| Mar 2026 | 33.5% | 40.8% | 15% | 10.1% | 0.59% |
| Apr 2026 | 39.7% | 39.7% | 12% | 8% | 0.57% |
| May 2026 | 33.5% | 40.8% | 15% | 10.1% | 0.59% |
| Jun 2026 | 35.1% | 42.8% | 12.9% | 8.6% | 0.62% |
| Jul 2026 | 38% | 38% | 14% | 9.4% | 0.61% |
| Aug 2026 | 35% | 42.9% | 12.9% | 8.6% | 0.56% |
| Sep 2026 | 38% | 38% | 14% | 9.4% | 0.66% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38% | 201K | 0% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38% | 201K | -18.3% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14% | 74K | 0% | +1.1 points | |
| 4, held 4th | 9.4% | 49.5K | 0% | +0.7 points | |
| 5, held 5th | 0.66% | 3.5K | +9.4% | +0.1 points |
38%
Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +3 points.
38%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -4.9 points.
14%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Swisse9.4%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
0.66%
Held 5th. 3.5K estimated branded searches, +9.4% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Blackmores vs Thompson's: compare search popularity
- Blackmores vs Good Health: compare search popularity
- Blackmores vs Swisse: compare search popularity
- Thompson's vs Good Health: compare search popularity
- Thompson's vs Swisse: compare search popularity
- Good Health vs Swisse: compare search popularity
- Compare any of these brands
Which brand is most popular in search among supplement brands worldwide?
5 brands
Blackmores and Thompson's share the highest estimated Share of Search among supplement brands worldwide, at 38% in September 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Blackmores | 30.7% → 38% | 39.7%Apr 2026 | 27.9%Feb 2026 | 2nd → 1st |
| Thompson's | 45.8% → 38% | 50.8%Feb 2026 | 38%Sep 2026 | 1st → 2nd |
| Good Health | 13.8% → 14% | 16.6%Jan 2026 | 11.6%Nov 2025 | 3rd |
| Swisse | 9.2% → 9.4% | 10.1%Mar 2026 | 7.4%Jan 2026 | 4th |
| Nature's Way | 0.48% → 0.66% | 0.66%Sep 2026 | 0.41%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among supplement brands worldwide increased from 30.7% to 38%.
- Across the 12 months ending September 2026, Thompson's’ estimated Share of Search among supplement brands worldwide decreased from 45.8% to 38%.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among supplement brands worldwide peaked at 39.7% in April 2026 and was lowest at 27.9% in February 2026.
- Across the 12 months ending September 2026, Thompson's’ estimated Share of Search among supplement brands worldwide peaked at 50.8% in February 2026 and was lowest at 38% in September 2026.
- Across the 12 months ending September 2026, Good Health’s estimated Share of Search among supplement brands worldwide peaked at 16.6% in January 2026 and was lowest at 11.6% in November 2025.
- Across the 12 months ending September 2026, Swisse’s estimated Share of Search among supplement brands worldwide peaked at 10.1% in March 2026 and was lowest at 7.4% in January 2026.
- Across the 12 months ending September 2026, Blackmores rose from 2nd to 1st among supplement brands worldwide.
- Across the 12 months ending September 2026, Thompson's fell from 1st to 2nd among supplement brands worldwide.
- Across the 12 months ending September 2026, Good Health, Swisse and Nature's Way held steady: their estimated Share of Search among supplement brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for supplement brands worldwide in September 2026?
5 changes
In September 2026, Blackmores overtook Thompson's to become the leader among supplement brands worldwide, with 38% estimated Share of Search.
In September 2026, Good Health gained estimated Share of Search among supplement brands worldwide, from 12.9% to 14%.
In September 2026, Swisse gained estimated Share of Search among supplement brands worldwide, from 8.6% to 9.4%.
In September 2026, Thompson's lost estimated Share of Search among supplement brands worldwide, from 42.9% to 38%.
Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.
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