Swisse vs Thompson's:Which is searched more?
In September 2026, Thompson's had more branded searches than Swisse among supplement brands worldwide. Thompson's was estimated to have 201K branded searches compared to Swisse’s 49.5K, and held a 38% Share of Search versus Swisse’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swisse or Thompson's?
Compare the vitamin and supplement brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson's, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Thompson's | Good Health | Swisse | Nature's Way |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 45.8% | 13.8% | 9.2% | 0.48% |
| Nov 2025 | 31.5% | 47% | 11.6% | 9.5% | 0.42% |
| Dec 2025 | 31.3% | 46.6% | 14% | 7.7% | 0.41% |
| Jan 2026 | 30.3% | 45.2% | 16.6% | 7.4% | 0.48% |
| Feb 2026 | 27.9% | 50.8% | 12.5% | 8.4% | 0.54% |
| Mar 2026 | 33.5% | 40.8% | 15% | 10.1% | 0.59% |
| Apr 2026 | 39.7% | 39.7% | 12% | 8% | 0.57% |
| May 2026 | 33.5% | 40.8% | 15% | 10.1% | 0.59% |
| Jun 2026 | 35.1% | 42.8% | 12.9% | 8.6% | 0.62% |
| Jul 2026 | 38% | 38% | 14% | 9.4% | 0.61% |
| Aug 2026 | 35% | 42.9% | 12.9% | 8.6% | 0.56% |
| Sep 2026 | 38% | 38% | 14% | 9.4% | 0.66% |
How has the Swisse and Thompson's comparison changed over the last 12 months?
3 findings
- Thompson's was ahead of Swisse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swisse’s estimated Share of Search among supplement brands worldwide moved from 9.2% to 9.4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Thompson's’ estimated Share of Search among supplement brands worldwide moved from 45.8% to 38%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for supplement brands worldwide in September 2026?
3 changes
In September 2026, Blackmores overtook Thompson's to become the leader among supplement brands worldwide, with 38% estimated Share of Search.
In September 2026, Swisse gained estimated Share of Search among supplement brands worldwide, from 8.6% to 9.4%.
In September 2026, Thompson's lost estimated Share of Search among supplement brands worldwide, from 42.9% to 38%.
Other head-to-heads among supplement brands
How each brand is measured
Brandwave collects information about searches that people make online using Swisse’s and Thompson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swisse
1 branded search term
- swisse
Thompson's
1 branded search term
- thompsons
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