How popular isBIC in search?
In September 2026, there were an estimated 503K branded searches for BIC worldwide which is up 5.1% over the last 12 months. BIC holds 4.5% estimated Share of Search among dry Erase Markers brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow BIC and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dry Erase Markers brands compete with BIC?
Share of Search by month for Jumbo, MINI, BIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Jumbo | MINI | BIC | Crayola | Blue | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 10.9% | 4.3% | 1.8% | 0.97% | <0.01% |
| Nov 2025 | 81.8% | 10.9% | 4.3% | 1.8% | 1.1% | <0.01% |
| Dec 2025 | 84.5% | 9.3% | 3.7% | 1.5% | 1% | <0.01% |
| Jan 2026 | 78.8% | 12.9% | 5.2% | 1.7% | 1.4% | <0.01% |
| Feb 2026 | 79.7% | 13% | 4.4% | 1.8% | 1.2% | <0.01% |
| Mar 2026 | 82% | 10.9% | 4.3% | 1.8% | 0.97% | <0.01% |
| Apr 2026 | 82.1% | 11% | 4.3% | 1.8% | 0.83% | <0.01% |
| May 2026 | 82.6% | 11% | 3.7% | 1.8% | 0.8% | <0.01% |
| Jun 2026 | 82.7% | 11% | 3.6% | 1.8% | 0.8% | <0.01% |
| Jul 2026 | 82.6% | 11% | 3.6% | 1.8% | 0.95% | <0.01% |
| Aug 2026 | 81.5% | 10.9% | 4.5% | 2.2% | 0.97% | <0.01% |
| Sep 2026 | 82% | 10.9% | 4.5% | 1.8% | 0.8% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 9.1M | 0% | +0.5 points | |
| 2, held 2nd | 10.9% | 1.2M | 0% | +0.1 points | |
| 3, held 3rd | 4.5% | 503K | 0% | 0 points | |
| 4, held 4th | 1.8% | 201K | -18.3% | -0.4 points | |
| 5, held 5th | 0.8% | 88.8K | -18.2% | -0.2 points | |
| 6, held 6th | <0.01% | 40 | 0% | 0 points |
1.
Jumbo82%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
MINI
10.9%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.BIC
4.5%
Held 3rd. 503K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Crayola
1.8%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
5.
Blue0.8%
Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
6.
Arteza
<0.01%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between BIC and its closest rivals
Every comparison with BIC
23 comparisons
- BIC vs Gillette
- BIC vs Jumbo
- BIC vs MINI
- BIC vs Pilot
- BIC vs Sephora
- BIC vs Shiseido
- BIC vs Faber-Castell
- BIC vs Revlon
- BIC vs Crayola
- BIC vs Moleskine
- BIC vs Sharpie
- BIC vs Pilot
- BIC vs Dollar Shave Club
- BIC vs Blue
- BIC vs Schick
- BIC vs Staedtler
- BIC vs Lamy
- BIC vs Paper Mate
- BIC vs Flamingo
- BIC vs Wilkinson Sword
- BIC vs uni-ball
- BIC vs Quartet
- BIC vs Zebra
How has branded search demand for BIC changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BIC worldwide rose from 478K to 503K.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among dry Erase Markers brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.6% in July 2026.
How did search popularity change for dry Erase Markers brands worldwide in September 2026?
2 changes
Where does BIC compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Eyebrow Razor brands | 3rd of 7 | 2.6% | Show ranking |
| Dry Erase Markers brands | 3rd of 6 | 4.5% | Shown above |
| Pen brands | 2nd of 6 | 24.4% | Show ranking |
| Pen and stationery brands | 2nd of 6 | 25.7% | Show ranking |
| Whiteboard Markers brands | 2nd of 4 | 26.1% | Show ranking |
| Razor blade brands | 2nd of 5 | 34.2% | Show ranking |
| Stationery | 1st of 6 | 44.9% | Show ranking |
How is BIC measured?
Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bic
- bic lighter
- bic pen
Do you work for BIC? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is BIC your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.