Brandwave

How popular isAvery Dennison in search?

In September 2026, there were an estimated 91.1K branded searches for Avery Dennison worldwide which is down 17.7% over the last 12 months. Avery Dennison holds 10.3% estimated Share of Search among label maker brands worldwide and is ranked 4th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery41.5%
  2. DYMO21%
  3. Rollo12.4%
  4. Avery Dennison10.3%
  5. ShipStation8.4%
  6. Brother P-touch3.7%
  7. Sendle0.91%
  8. Shippit0.91%
  9. Brady0.75%
  10. Zebra0.04%
Avery Dennison website (opens in a new tab)

Follow Avery Dennison and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which label maker brands compete with Avery Dennison?

Avery Dennison against label maker brands worldwide, by month

Share of Search by month for Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMORolloAvery DennisonShipStationBrother P-touchSendleShippitBradyZebra
Oct 202536%18.1%13.2%10.8%10.8%3.2%5.9%1.2%0.79%0.03%
Nov 202538.1%18.4%14%9.4%9.5%3.4%5.1%1.3%0.68%0.03%
Dec 202543.5%16.7%13%7.2%8.8%3.2%5.8%1.2%0.52%0.03%
Jan 202631.1%19.7%13.9%9.4%9.4%5.1%9.3%1.2%0.68%0.04%
Feb 202636.6%19.6%13.4%11.1%11%4%2.2%1.2%0.98%0.04%
Mar 202639.3%17.2%14.4%11.8%10.1%3.5%1.6%1.1%0.87%0.03%
Apr 202640%16.5%14.7%9.9%11.1%4.4%1.6%1.1%0.72%0.03%
May 202640.9%16.8%15%10.1%11%3%1.3%1.1%0.73%0.04%
Jun 202637.2%17%16.7%11.3%11.2%3.3%1.2%1.2%0.82%0.03%
Jul 202637.4%18.8%13.7%11.3%11.3%4.1%1.2%1.2%0.82%0.04%
Aug 202642.1%19.4%12.6%10.4%8.6%3.8%1.1%1.1%0.76%0.07%
Sep 202641.5%21%12.4%10.3%8.4%3.7%0.91%0.91%0.75%0.04%

  1. 1.Avery

    41.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.DYMO

    21%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +1.6 points.

  3. 3.Rollo

    12.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avery Dennison

    10.3%

    Held 4th. 91.1K estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  5. 5.ShipStation

    8.4%

    Held 5th. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  6. 6.Brother P-touch

    3.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sendle

    0.91%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Shippit

    0.91%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Brady

    0.75%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zebra

    0.04%

    Held 10th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Avery Dennison and its closest rivals

Every comparison with Avery Dennison

How has branded search demand for Avery Dennison changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Avery Dennison worldwide fell from 111K to 91.1K.
  • Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label maker brands worldwide decreased from 10.8% to 10.3%.
  • Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label maker brands worldwide peaked at 11.8% in March 2026 and was lowest at 7.2% in December 2025.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%.

  2. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%.

  3. Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026.

  4. Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  6. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

Where does Avery Dennison compete?

Avery Dennison is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label maker brands4th of 1010.3%Shown above
Label printing3rd of 618.3%Show ranking

How is Avery Dennison measured?

Brandwave collects information about searches that people make online using Avery Dennison’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • avery dennison
  • avery dennison labels

Do you work for Avery Dennison? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Avery Dennison your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free