How popular isShipStation in search?
In September 2026, there were an estimated 74.2K branded searches for ShipStation worldwide which is down 32.9% over the last 12 months. ShipStation holds 4.6% estimated Share of Search among ecommerce shipping platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pirate Ship76.7%
Shippo13.5%
ShipStation4.6%
Sendcloud3.8%Easyship1.4%
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Where does ShipStation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce shipping platforms | 3rd of 5 | 4.6% | Shown below |
| Shipping label platforms | 3rd of 5 | 4.7% | Show ranking |
| Ecommerce shipping software | 1st of 3 | 82.1% | Show ranking |
Which ecommerce shipping platforms compete with ShipStation?
Share of Search by month for Pirate Ship, Shippo, ShipStation, Sendcloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Pirate Ship | Shippo | ShipStation | Sendcloud | Easyship |
|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 11.2% | 6.8% | 3.8% | 1.7% |
| Nov 2025 | 73.7% | 13.2% | 6.7% | 4.4% | 2% |
| Dec 2025 | 75.7% | 13.5% | 5.5% | 3.7% | 1.7% |
| Jan 2026 | 77.5% | 11.4% | 5.7% | 3.8% | 1.7% |
| Feb 2026 | 74.8% | 13.3% | 6.7% | 3.6% | 1.6% |
| Mar 2026 | 75.4% | 13.5% | 5.7% | 3.7% | 1.7% |
| Apr 2026 | 75.4% | 13.3% | 6.3% | 3.7% | 1.4% |
| May 2026 | 76.1% | 13.4% | 6.1% | 3% | 1.4% |
| Jun 2026 | 75.9% | 13.4% | 5.6% | 3.7% | 1.4% |
| Jul 2026 | 75.9% | 13.3% | 5.6% | 3.7% | 1.5% |
| Aug 2026 | 77.2% | 13.6% | 4.7% | 3.1% | 1.4% |
| Sep 2026 | 76.7% | 13.5% | 4.6% | 3.8% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.7% | 1.2M | 0% | -0.5 points | |
| 2, held 2nd | 13.5% | 219K | +0.23% | -0.1 points | |
| 3, held 3rd | 4.6% | 74.2K | -1.1% | -0.1 points | |
| 4, held 4th | 3.8% | 60.6K | +22.2% | +0.7 points | |
| 5, held 5th | 1.4% | 22.9K | 0% | 0 points |
76.7%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
Shippo13.5%
Held 2nd. 219K estimated branded searches, +0.23% vs prior month. Share -0.1 points.
4.6%
Held 3rd. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.1 points.
3.8%
Held 4th. 60.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
5.
Easyship
1.4%
Held 5th. 22.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between ShipStation and its closest rivals
Every comparison with ShipStation
8 comparisons
How has branded search demand for ShipStation changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ShipStation worldwide fell from 111K to 74.2K.
- Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among ecommerce shipping platforms worldwide decreased from 6.8% to 4.6%.
How did search popularity change for ecommerce shipping platforms worldwide in September 2026?
5 changes

In September 2026, Sendcloud gained estimated Share of Search among ecommerce shipping platforms worldwide, from 3.1% to 3.8%.

In September 2026, Pirate Ship lost estimated Share of Search among ecommerce shipping platforms worldwide, from 77.2% to 76.7%.

Estimated monthly branded searches for Shippo worldwide rose 20.8% over 12 measured months, from 181K to 219K in September 2026.

Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.
Estimated monthly branded searches for Easyship worldwide fell 17.2% over 12 measured months, from 27.7K to 22.9K in September 2026.
How is ShipStation measured?
Brandwave collects information about searches that people make online using ShipStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- shipstation
- shipstation shipping calculator
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Is ShipStation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.