Brandwave

How popular isShipStation in search?

In September 2026, there were an estimated 74.2K branded searches for ShipStation worldwide which is down 32.9% over the last 12 months. ShipStation holds 4.6% estimated Share of Search among ecommerce shipping platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pirate Ship76.7%
  2. Shippo13.5%
  3. ShipStation4.6%
  4. Sendcloud3.8%
  5. Easyship1.4%
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Where does ShipStation compete?

ShipStation is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ecommerce shipping platforms3rd of 54.6%Shown below
Shipping label platforms3rd of 54.7%Show ranking
Ecommerce shipping software1st of 382.1%Show ranking

Which ecommerce shipping platforms compete with ShipStation?

ShipStation against ecommerce shipping platforms worldwide, by month

Share of Search by month for Pirate Ship, Shippo, ShipStation, Sendcloud. The figures are in the table below the chart.

View monthly share of search table
MonthPirate ShipShippoShipStationSendcloudEasyship
Oct 202576.5%11.2%6.8%3.8%1.7%
Nov 202573.7%13.2%6.7%4.4%2%
Dec 202575.7%13.5%5.5%3.7%1.7%
Jan 202677.5%11.4%5.7%3.8%1.7%
Feb 202674.8%13.3%6.7%3.6%1.6%
Mar 202675.4%13.5%5.7%3.7%1.7%
Apr 202675.4%13.3%6.3%3.7%1.4%
May 202676.1%13.4%6.1%3%1.4%
Jun 202675.9%13.4%5.6%3.7%1.4%
Jul 202675.9%13.3%5.6%3.7%1.5%
Aug 202677.2%13.6%4.7%3.1%1.4%
Sep 202676.7%13.5%4.6%3.8%1.4%
  1. Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Shippo

    13.5%

    Held 2nd. 219K estimated branded searches, +0.23% vs prior month. Share -0.1 points.

  3. Held 3rd. 74.2K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  4. 4.Sendcloud

    3.8%

    Held 4th. 60.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.Easyship

    1.4%

    Held 5th. 22.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ShipStation and its closest rivals

How has branded search demand for ShipStation changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ShipStation worldwide fell from 111K to 74.2K.
  • Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among ecommerce shipping platforms worldwide decreased from 6.8% to 4.6%.

How did search popularity change for ecommerce shipping platforms worldwide in September 2026?

  1. In September 2026, Sendcloud gained estimated Share of Search among ecommerce shipping platforms worldwide, from 3.1% to 3.8%.

  2. In September 2026, Pirate Ship lost estimated Share of Search among ecommerce shipping platforms worldwide, from 77.2% to 76.7%.

  3. Estimated monthly branded searches for Shippo worldwide rose 20.8% over 12 measured months, from 181K to 219K in September 2026.

  4. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

  5. Estimated monthly branded searches for Easyship worldwide fell 17.2% over 12 measured months, from 27.7K to 22.9K in September 2026.

How is ShipStation measured?

Brandwave collects information about searches that people make online using ShipStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • shipstation
  • shipstation shipping calculator

Do you work for ShipStation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is ShipStation your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.