EasyPost vs ShipStation:Which is more popular by branded search?
In August 2026, ShipStation had more branded searches than EasyPost among shipping label platforms worldwide. ShipStation was estimated to have 75K branded searches compared to EasyPost’s 27.1K, and held a 20.1% Share of Search versus EasyPost’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EasyPost or ShipStation?
Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ShipStation, EasyPost. The figures are in the table below the chart.
View monthly share of search table
| Month | Shippo | ShipStation | Pirate Ship | EasyPost | Stamps.com |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 29.2% | 7.8% | 8.7% | 7.2% |
| Nov 2025 | 50% | 25.7% | 9.2% | 7.6% | 7.6% |
| Dec 2025 | 52.7% | 22% | 9% | 6.6% | 9.8% |
| Jan 2026 | 48.9% | 24.8% | 8.3% | 9% | 9% |
| Feb 2026 | 49.6% | 25.2% | 8.4% | 7.5% | 9.2% |
| Mar 2026 | 53.3% | 23.1% | 7.4% | 8.1% | 8.1% |
| Apr 2026 | 51.2% | 24.4% | 8.6% | 7.9% | 7.9% |
| May 2026 | 53.2% | 24.4% | 7.5% | 8.2% | 6.7% |
| Jun 2026 | 54.3% | 22.9% | 7.6% | 8.4% | 6.8% |
| Jul 2026 | 54.6% | 23.1% | 8.3% | 8.4% | 5.6% |
| Aug 2026 | 57.8% | 20.1% | 8.8% | 7.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the EasyPost and ShipStation comparison changed over the last 12 months?
3 findings
- ShipStation was ahead of EasyPost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among shipping label platforms worldwide moved from 29.2% to 20.1%, and its estimated monthly branded searches moved from 111K to 75K.
How did search popularity change for shipping label platforms worldwide in August 2026?
2 changes
In August 2026, ShipStation lost estimated Share of Search among shipping label platforms worldwide, from 23.1% to 20.1%.
In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using EasyPost’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EasyPost
1 branded search term
- easypost
ShipStation
2 branded search terms
- shipstation
- shipstation shipping calculator
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.