Brandwave

Shipping label platforms:Which brands are most popular in search?

In August 2026, Shippo was the most searched among shipping label platforms worldwide, with an estimated 216K branded searches and 57.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shippo57.8%
  2. ShipStation20.1%
  3. Pirate Ship8.8%
  4. EasyPost7.3%
  5. Stamps.com6%

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Share of SearchLeaderboard

Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shipping label platforms worldwide, by month

Share of Search by month for Shippo, ShipStation, Pirate Ship, EasyPost, Stamps.com. The figures are in the table below the chart.

View monthly share of search table
MonthShippoShipStationPirate ShipEasyPostStamps.com
Oct 202547.1%29.2%7.8%8.7%7.2%
Nov 202550%25.7%9.2%7.6%7.6%
Dec 202552.7%22%9%6.6%9.8%
Jan 202648.9%24.8%8.3%9%9%
Feb 202649.6%25.2%8.4%7.5%9.2%
Mar 202653.3%23.1%7.4%8.1%8.1%
Apr 202651.2%24.4%8.6%7.9%7.9%
May 202653.2%24.4%7.5%8.2%6.7%
Jun 202654.3%22.9%7.6%8.4%6.8%
Jul 202654.6%23.1%8.3%8.4%5.6%
Aug 202657.8%20.1%8.8%7.3%6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Shippo

    57.8%

    Held 1st. 216K estimated branded searches, +0.23% vs prior month. Share +3.3 points.

  2. 2.ShipStation

    20.1%

    Held 2nd. 75K estimated branded searches, -17.5% vs prior month. Share -2.9 points.

  3. 3.Pirate Ship

    8.8%

    Moved from 4th to 3rd. 32.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.EasyPost

    7.3%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  5. 5.Stamps.com

    6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among shipping label platforms worldwide?

In August 2026, Shippo was the most searched among shipping label platforms worldwide, with an estimated 216K branded searches and 57.8% estimated Share of Search within this set. ShipStation is in 2nd place, 37.7 percentage points behind at 20.1% Share of Search.

Global shipping label platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shippo47.1% → 57.8%57.8%Aug 202647.1%Oct 20251st
ShipStation29.2% → 20.1%29.2%Oct 202520.1%Aug 20262nd
Pirate Ship7.8% → 8.8%9.2%Nov 20257.4%Mar 20264th → 3rd
EasyPost8.7% → 7.3%9%Jan 20266.6%Dec 20253rd → 4th
Stamps.com7.2% → 6%9.8%Dec 20255.6%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide increased from 47.1% to 57.8%.
  • Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among shipping label platforms worldwide decreased from 29.2% to 20.1%.
  • Across the 11 months ending August 2026, Pirate Ship’s estimated Share of Search among shipping label platforms worldwide increased from 7.8% to 8.8%.
  • Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide decreased from 8.7% to 7.3%.
  • Across the 11 months ending August 2026, Stamps.com’s estimated Share of Search among shipping label platforms worldwide decreased from 7.2% to 6%.
  • Across the 11 months ending August 2026, Pirate Ship’s estimated Share of Search among shipping label platforms worldwide peaked at 9.2% in November 2025 and was lowest at 7.4% in March 2026.
  • Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide peaked at 9% in January 2026 and was lowest at 6.6% in December 2025.
  • Across the 11 months ending August 2026, Stamps.com’s estimated Share of Search among shipping label platforms worldwide peaked at 9.8% in December 2025 and was lowest at 5.6% in July 2026.
  • Across the 11 months ending August 2026, Pirate Ship rose from 4th to 3rd among shipping label platforms worldwide.
  • Across the 11 months ending August 2026, EasyPost fell from 3rd to 4th among shipping label platforms worldwide.

How did search popularity change for shipping label platforms worldwide in August 2026?

  1. In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.

  2. In August 2026, ShipStation lost estimated Share of Search among shipping label platforms worldwide, from 23.1% to 20.1%.

  3. In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.

  4. Pirate Ship’s estimated Share of Search among shipping label platforms worldwide has gained ground for 3 months in a row, from 7.5% to 8.8% in August 2026.

  5. Estimated monthly branded searches for Stamps.com worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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