EasyPost vs Shippo:Which is more popular by branded search?
In August 2026, Shippo had more branded searches than EasyPost among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to EasyPost’s 27.1K, and held a 57.8% Share of Search versus EasyPost’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EasyPost or Shippo?
Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shippo, EasyPost. The figures are in the table below the chart.
View monthly share of search table
| Month | Shippo | ShipStation | Pirate Ship | EasyPost | Stamps.com |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 29.2% | 7.8% | 8.7% | 7.2% |
| Nov 2025 | 50% | 25.7% | 9.2% | 7.6% | 7.6% |
| Dec 2025 | 52.7% | 22% | 9% | 6.6% | 9.8% |
| Jan 2026 | 48.9% | 24.8% | 8.3% | 9% | 9% |
| Feb 2026 | 49.6% | 25.2% | 8.4% | 7.5% | 9.2% |
| Mar 2026 | 53.3% | 23.1% | 7.4% | 8.1% | 8.1% |
| Apr 2026 | 51.2% | 24.4% | 8.6% | 7.9% | 7.9% |
| May 2026 | 53.2% | 24.4% | 7.5% | 8.2% | 6.7% |
| Jun 2026 | 54.3% | 22.9% | 7.6% | 8.4% | 6.8% |
| Jul 2026 | 54.6% | 23.1% | 8.3% | 8.4% | 5.6% |
| Aug 2026 | 57.8% | 20.1% | 8.8% | 7.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the EasyPost and Shippo comparison changed over the last 12 months?
3 findings
- Shippo was ahead of EasyPost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide moved from 47.1% to 57.8%, and its estimated monthly branded searches moved from 178K to 216K.
How did search popularity change for shipping label platforms worldwide in August 2026?
2 changes
In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.
In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using EasyPost’s and Shippo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.