How popular isShippo in search?
In August 2026, there were an estimated 216K branded searches for Shippo worldwide which is up 20.8% over the last 11 months. Shippo holds 57.8% estimated Share of Search among shipping label platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shippo57.8%
ShipStation20.1%
Pirate Ship8.8%
EasyPost7.3%
Stamps.com6%
Follow Shippo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which shipping label platforms compete with Shippo?
Share of Search by month for Shippo, ShipStation, Pirate Ship, EasyPost, Stamps.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Shippo | ShipStation | Pirate Ship | EasyPost | Stamps.com |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 29.2% | 7.8% | 8.7% | 7.2% |
| Nov 2025 | 50% | 25.7% | 9.2% | 7.6% | 7.6% |
| Dec 2025 | 52.7% | 22% | 9% | 6.6% | 9.8% |
| Jan 2026 | 48.9% | 24.8% | 8.3% | 9% | 9% |
| Feb 2026 | 49.6% | 25.2% | 8.4% | 7.5% | 9.2% |
| Mar 2026 | 53.3% | 23.1% | 7.4% | 8.1% | 8.1% |
| Apr 2026 | 51.2% | 24.4% | 8.6% | 7.9% | 7.9% |
| May 2026 | 53.2% | 24.4% | 7.5% | 8.2% | 6.7% |
| Jun 2026 | 54.3% | 22.9% | 7.6% | 8.4% | 6.8% |
| Jul 2026 | 54.6% | 23.1% | 8.3% | 8.4% | 5.6% |
| Aug 2026 | 57.8% | 20.1% | 8.8% | 7.3% | 6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 216K | +0.23% | +3.3 points | |
| 2, held 2nd | 20.1% | 75K | -17.5% | -2.9 points | |
| 3, moved from 4th to 3rd | 8.8% | 32.9K | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 27.1K | -18.1% | -1.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6% | 22.2K | 0% | +0.3 points |
1.
Shippo57.8%
Held 1st. 216K estimated branded searches, +0.23% vs prior month. Share +3.3 points.
20.1%
Held 2nd. 75K estimated branded searches, -17.5% vs prior month. Share -2.9 points.
8.8%
Moved from 4th to 3rd. 32.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
EasyPost7.3%
Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Shippo and its closest rivals
How has branded search demand for Shippo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shippo worldwide rose from 178K to 216K.
- Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide increased from 47.1% to 57.8%.
How did search popularity change for shipping label platforms worldwide in August 2026?
5 changes
In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.
In August 2026, ShipStation lost estimated Share of Search among shipping label platforms worldwide, from 23.1% to 20.1%.
In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.
Pirate Ship’s estimated Share of Search among shipping label platforms worldwide has gained ground for 3 months in a row, from 7.5% to 8.8% in August 2026.
Estimated monthly branded searches for Stamps.com worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Shippo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce shipping platforms | 1st of 5 | 54.4% | Show ranking |
| Shipping label platforms | 1st of 5 | 57.8% | Shown above |
How is Shippo measured?
Brandwave collects information about searches that people make online using Shippo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- goshippo
- shippo
- shippo shipping
Do you work for Shippo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shippo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.