Shippo vs ShipStation:Which is more popular by branded search?
In August 2026, Shippo had more branded searches than ShipStation among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to ShipStation’s 75K, and held a 57.8% Share of Search versus ShipStation’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shippo or ShipStation?
Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shippo, ShipStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Shippo | ShipStation | Pirate Ship | EasyPost | Stamps.com |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 29.2% | 7.8% | 8.7% | 7.2% |
| Nov 2025 | 50% | 25.7% | 9.2% | 7.6% | 7.6% |
| Dec 2025 | 52.7% | 22% | 9% | 6.6% | 9.8% |
| Jan 2026 | 48.9% | 24.8% | 8.3% | 9% | 9% |
| Feb 2026 | 49.6% | 25.2% | 8.4% | 7.5% | 9.2% |
| Mar 2026 | 53.3% | 23.1% | 7.4% | 8.1% | 8.1% |
| Apr 2026 | 51.2% | 24.4% | 8.6% | 7.9% | 7.9% |
| May 2026 | 53.2% | 24.4% | 7.5% | 8.2% | 6.7% |
| Jun 2026 | 54.3% | 22.9% | 7.6% | 8.4% | 6.8% |
| Jul 2026 | 54.6% | 23.1% | 8.3% | 8.4% | 5.6% |
| Aug 2026 | 57.8% | 20.1% | 8.8% | 7.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Shippo and ShipStation comparison changed over the last 12 months?
3 findings
- Shippo was ahead of ShipStation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide moved from 47.1% to 57.8%, and its estimated monthly branded searches moved from 178K to 216K.
- Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among shipping label platforms worldwide moved from 29.2% to 20.1%, and its estimated monthly branded searches moved from 111K to 75K.
How did search popularity change for shipping label platforms worldwide in August 2026?
2 changes
In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.
In August 2026, ShipStation lost estimated Share of Search among shipping label platforms worldwide, from 23.1% to 20.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Shippo’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shippo
3 branded search terms
- goshippo
- shippo
- shippo shipping
ShipStation
2 branded search terms
- shipstation
- shipstation shipping calculator
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.