Brandwave

EasyPost vs Pirate Ship:Which is more popular by branded search?

In August 2026, Pirate Ship had more branded searches than EasyPost among shipping label platforms worldwide. Pirate Ship was estimated to have 32.9K branded searches compared to EasyPost’s 27.1K, and held an 8.8% Share of Search versus EasyPost’s 7.3%. These are worldwide searches for English-language branded terms.

Share of Search among shipping label platforms worldwide in August 2026Which is more popular in search, EasyPost or Pirate Ship?
EasyPost7.3%27.1K searches
vs
Pirate Ship8.8%32.9K searches

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Which is more popular in search, EasyPost or Pirate Ship?

Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EasyPost and Pirate Ship among shipping label platforms worldwide, by month

Share of Search by month for Pirate Ship, EasyPost. The figures are in the table below the chart.

View monthly share of search table
MonthShippoShipStationPirate ShipEasyPostStamps.com
Oct 202547.1%29.2%7.8%8.7%7.2%
Nov 202550%25.7%9.2%7.6%7.6%
Dec 202552.7%22%9%6.6%9.8%
Jan 202648.9%24.8%8.3%9%9%
Feb 202649.6%25.2%8.4%7.5%9.2%
Mar 202653.3%23.1%7.4%8.1%8.1%
Apr 202651.2%24.4%8.6%7.9%7.9%
May 202653.2%24.4%7.5%8.2%6.7%
Jun 202654.3%22.9%7.6%8.4%6.8%
Jul 202654.6%23.1%8.3%8.4%5.6%
Aug 202657.8%20.1%8.8%7.3%6%
Sep 2026—————

How has the EasyPost and Pirate Ship comparison changed over the last 12 months?

  • The lead changed hands 7 times in the 11 months ending August 2026: Pirate Ship took it in November 2025, EasyPost took it in January 2026, Pirate Ship took it in February 2026, EasyPost took it in March 2026, Pirate Ship took it in April 2026, EasyPost took it in May 2026, Pirate Ship took it in August 2026.
  • Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Pirate Ship’s estimated Share of Search among shipping label platforms worldwide moved from 7.8% to 8.8%, and its estimated monthly branded searches moved from 29.6K to 32.9K.

How did search popularity change for shipping label platforms worldwide in August 2026?

  1. In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.

  2. Pirate Ship’s estimated Share of Search among shipping label platforms worldwide has gained ground for 3 months in a row, from 7.5% to 8.8% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EasyPost’s and Pirate Ship’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EasyPost

1 branded search term

  • easypost

Pirate Ship

2 branded search terms

  • pirate ship shipping
  • pirateship.com

How the Brand Demand Index is measured

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